Tag Archives: storytelling

PR’s Top Pros Talk… Monique Kelley – Leading with Your Values



Monique Kelley, Associate Professor of Strategic Communication and PRSSA Faculty Advisor at Boston University’s College of Communication, CEO and Founder of Monique Kelley Consulting, LLC, and Founding Member of CHIEF in Boston, talks about the “Great Breakup” and its impact on female communicators. Monique emphasizes the importance of self-care and discusses the ways she implements the practice in her daily routine. Monique also shares valuable advice for college students.

 

PR’s Top Pros Talk… Ben Laws – Thought Leadership in the B2B Market



Ben Laws, Deputy U.S. Lead for the Business Marketing practice at Edelman, shares key insights from the fifth annual Edelman-LinkedIn B2B Thought Leadership Impact Report. Ben explains why thought leadership is vital for vendors during economic uncertainty. Ben also dives into helpful thought leadership strategies that will help companies stand out, build pipelines and preserve market share in a tight economy.

Download the full report here.

 

PR’s Top Pros Talk… Dan Hunter – How to Become an Effective Communications Executive



Dan Hunter, Senior Managing Director and Head of Financial Services for the Americas, in the Strategic Communications practice at FTI Consulting, shares how the C-suite can best support their CEO by focusing on risk mitigation and building trust with stakeholders. Dan shares valuable insights on how CEOs should prepare for a thought leadership campaign. Dan also talks about his views on the Metaverse.

 

PR’s Top Pros Talk… Dave Jacobs – Connecting a Distributed Workforce



Dave Jacobs, Co-Founder and Co-CEO of Homethrive, shares how Homethrive’s platform supports caregivers and their families. Dave explains the methods he utilizes to stay connected to his distributed workforce including in-person collaboration, engaging video updates, and more. Dave also urges leaders to start conversations about their caregiving experiences to encourage other employees to do the same.

To learn more about supporting employees who are caregivers, read Homethrive’s recent article.

 

PR’s Top Pros Talk… Stacey Grimsrud – Supporting Local TV News



Stacey Grimsrud, Vice President at Bospar, talks about her background in local TV news and why the platform is still vital for brands to get their message across to consumers. Stacey shares valuable advice on what specific material communicators should include in their pitches to make them stand out to reporters and drive results for companies. Stacey also discusses how communicators can be an advocate for newsrooms as companies conduct massive layoffs across the country.

PR’s Top Pros Talk… Stacey Bernstein – The Evolution of Pharmaceutical Companies



Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023.

Download the full report here.

PR’s Top Pros Talk… The Great Reflection – Whaewon Choi-Wiles



Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America, defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission.

PR’s Top Pros Talk… Technology PR – Lisette Paras



Lisette Paras, President & Founder of Gravitate PR, shares the key questions she asks clients to get a deeper understanding of their full ecosystem. Lisette also describes working with global companies and the evolution of technology PR.