Support Wildfire Victims by Drinking Beer

Case Studies, SMT BTS, video, video blog

 Brewing company Sierra Nevada released “Resilience IPA” to raise funds for victims of the California wildfires. More than 14,000 homes were destroyed by the fire, including those of more than 50 Sierra Nevada employees. To spread word of the campaign, company CEO Ken Grossman participated in a nationwide satellite media tour, completing 27 interviews reaching millions of viewers. Every dollar spent on the new IPA will got to the Sierra Nevada Camp Fire Relief…

What Does it Take for a CEO to be Effective in Live Social Video?

PR Insights, video, video blog

 Martin Waxman, CEO of Martin Waxman Communications, again joins Doug Simon to discuss the “How to Integrate Live Social Video into Your 2019 Comms Plan” report. The two touch upon the evolving role of CEO, and how on-camera tendencies can have a major impact on brand authenticity. Martin also sheds light on key trends for successful communication in 2019. Follow Martin:    .

Torod Neptune, CCO and VP of Worldwide Communication at Lenovo, Shares Diverse Voices Insights

PR Insights, video, video blog

Torod Neptune, CCO and VP of Worldwide Communication at Lenovo, is one of 40 extraordinary communicators featured in the new book Diverse Voices. He spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the New York book launch of Diverse Voices which was held at Twitter. The new book from the PRSA Foundation is designed to help communication leaders…

Lisa Ross, Edelman D.C. President, Shares Diverse Voices Insights

PR Insights, video, video blog

Lisa Ross, Washington D.C. President of Edeleman, is one of 40 extraordinary communicators featured in the new book Diverse Voices. She spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the New York book launch of Diverse Voices which was held at Twitter. The new book from the PRSA Foundation is designed to help communication leaders and professionals better…