CEOs and Live Social Video: A Top Trend for 2019

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Key Findings from the Report Include:

57% of communicators are using live social video, and 81% plan to increase live streaming next year.

Additionally, it was revealed that Facebook is the most popular social site for streaming, being used by 63% of communicators. YouTube and Instagram followed up, with 46% and 45% usage, respectively.

The role of the CEO in live video is positioned to increase over the next year, as 57% of communicators plan to feature more of their CEO in 2019.

Finally, how video is valued by communicators was assessed, and 92% of communicators cite using it for creating awareness of campaigns.

Mike Fernandez, U.S. CEO of LLORENTE & CUENCA, Shares Diverse Voices Insights

Mike Fernandez, U.S. CEO of LLORENTE & CUENCA, is one of 40 extraordinary communicators featured in the new book Diverse Voices. He spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the New York book launch of Diverse Voices which was held at Twitter. The new book from the PRSA Foundation is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field. Mike cites his grandfather’s timeless advice as keys to his success. To purchase Diverse Voices, visit www.diverseleadership.net.”

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Nyree Wright, Executive Vice President at Porter Novelli, Shares Diverse Voices Insights

Nyree Wright, Executive Vice President at Porter Novelli, is one of 40 extraordinary communicators featured in the new book Diverse Voices. She spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the New York book launch of Diverse Voices which was held at Twitter. The new book from the PRSA Foundation is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field. Nyree’s long tenure in communications has allowed her to gain a unique perspective on the industry. To purchase Diverse Voices, visit www.diverseleadership.net.

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Emile Lee, Senior Vice President and Head of Global Communications for Dun & Bradstreet, Shares Diverse Voices Insights

Emile Lee, Senior Vice President and Head of Global Communications for Dun & Bradstreet, is one of 40 extraordinary communicators featured in the new book Diverse Voices. He spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the New York book launch of Diverse Voices which was held at Twitter. The new book from the PRSA Foundation is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field. Emile explains why hiring and retaining diverse individuals is truly becoming a business imperative. To purchase Diverse Voices, visit www.diverseleadership.net

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Manuel Goncalves, Executive Director of Communications at KPMG, Shares Diverse Voices Insights

Manuel Goncalves, Executive Director of Communications at KPMG, was co-chair to the New York Book Launch of Diverse Voices, a collaborate piece featuring the stories of 40 extraordinary communicators. He spoke with Doug Simon, CEO at D S Simon Media, about the importance of bringing more diversity into an organization. The interview took place at Twitter, where the book launch was held. The new book from the PRSA Foundation is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field. The stories of determination were inspiring to Manuel and a key reason to why he helped work on the event. To purchase Diverse Voices, visit www.diverseleadership.net.

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Michael Sneed, CCO and EVP of Global Corporate Affairs at Johnson & Johnson, Shares Diverse Voices Insights

Michael Sneed, Executive Vice President, Global Corporate Affairs, and Chief Communication Officer for Johnson & Johnson, is one of 40 extraordinary communicators featured in the new book Diverse Voices. He spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the New York book launch of Diverse Voices, which was held at Twitter. The new book from the PRSA Foundation is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field. Michael discusses why now is potentially the best time to be a diverse talent. To purchase Diverse Voices, visit www.diverseleadership.net

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Twitter Communications Team Featured at New York Diverse Voices Book Launch

Brenden Lee, from the communications team at Twitter, is one of 40 extraordinary communicators featured in the new book Diverse Voices. He spoke with Doug Simon, CEO at D S Simon Media, about achieving career success while bringing diversity to an organization. The interview took place during the New York book launch of Diverse Voices which was held at Twitter. The new book from the PRSA Foundation is designed to help communications leaders and professionals better understand the challenges faced by emerging majorities in the field. Brenden is among the youngest to be featured. To purchase Diverse Voices, visit www.diverseleadership.net.

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Diverse Voices: Profiles in Leadership


The PRSA Foundation has launched a first-of-its-kind diversity initiative designed to empower minorities in all stages of their careers, while also educating employers on ways to support their growth. Three of the diverse leaders featured in the book: Helen C Shelton Senior Partner Finn Partners, Judith Harrison Senior VP Diversity & Inclusion Weber Shandwick and Drew McCaskill Senior Vice President Global Communications & Multicultural Marketing Nielsen spoke to Doug Simon, CEO at D S Simon Media during this Social Media LIVE™ broadcast. They took a deep dive on issues related to the panelists success, overcoming prejudice in the workplace, handling micro aggressions and provided guidance for advancing your career in PR as a multicultural employee and attracting and retaining top multicultural talent in an organization.

Navigating Communications in a Polarized Society


Andrew McCaskill, SVP, Global Communications & Multicultural Marketing, Nielsen; Sheryl Battles, VP, Global Diversity, Inclusion and Engagement, Pitney Bowes; Chris Manzani, Managing Director, Corporate & Public Affairs, Edelman; Richard Levick, Chairman & CEO, LEVICK; and Doug Simon, CEO, D S Simon Media offer solutions as to how communicators should navigate this changing political and moral landscape that affects brands, non-profits and communications leaders. They addressed key questions as to how brands should or shouldn’t engage on key issues with external and internal audiences.