Inside Authentic Marketing With Racepoint Global CEO and Author Larry Weber

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 You may know Larry Weber as a successful entrepreneur, thought leader, and author, who founded several global marketing companies and is currently CEO at Racepoint Global. He joined us at the D S Simon Media office in New York to discuss key takeaways from his sixth and most recent book, Authentic Marketing. Authentic Marketing provides a new strategic framework that takes business, marketing and technology strategies out of their dated and effective silos and…

It’s Not Fake News, It’s Local TV News

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 A recent Pew Research piece found that 41% of Americans say their preferred method of getting local news is from TV, outpacing the 15% who selected social media and 23% who selected websites or apps. What does this mean? For starters: even if online news is convenient, it’s getting harder and harder for the public to trust it. The authenticity and familiarity of local news reporters has more viewers impressed. 81% of respondents believe…

Congrats Torod Neptune on the Big Win at PR Week Awards

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  During our pro-bono work at the Diverse Voices Book Launch, we were able to interview Torod Neptune, CCO and VP of Worldwide Communication at Lenovo. After meeting him, it’s no surprise he won the Outstanding In-House Professional honor at the PR Week Awards on March 21. During the interview, Torod explored the best ways to turn talk of increasing diversity into action and results. He is one of 40 extraordinary communicators featured in the…

Former Trump Lawyer Ty Cobb Calls For “As Much Transparency as Possible with Mueller Report”

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The video features all quotes from Former Counsel to President Trump, Ty Cobb from “Truth on Trial,” Ty shared thoughts on the Mueller Report, “spokesperson-lawyers” such as Rudy Giuliani and Michael Avenatti, handling corporate crises and cases like Jussie Smollett’s. The event was broadcasted live from the Schar School of Policy and Government on Tuesday, February 26th. Mr. Cobb was questioned by Doug Simon, CEO at D S Simon Media, who moderated the panel. Ty…

Can a Centrist Become President in Our Polarized Time?

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Amazon pulling out of New York City is just one challenge brands face from the political divide. What can PR People learn from political strategists and politicians, who are in the cauldron of the political divide, about navigating the current polarization? Judging by this panel, quite a lot. You’ll gain insights into challenges faced by PR pros engaging in political strategy at the highest level. We also asked each panelist about their plans(?) to run…