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Implications for Communicators of the Political Climate

 Richard Levick, Chairman & CEO, LEVICK, briefly chats with Doug Simon, CEO, D S Simon Media about the current communications climate and how it is deeply affected by current politics at Truth on Trial: Implications for Communicators. Richard discusses how next week’s midterm elections will have a significant effect on the USA and how this impacts how the public perceive brands.

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Live Social Video Streaming

 How can brands and non-profits make the best use of live social video to grow their organizations? Douglas Simon, CEO, D S Simon Media presented survey findings on live video streaming and spoke with Ben Chodor, President of Digital Media Solutions, West Corporations. The two of them demonstrated live multi-channel video streaming for Facebook, Twitter, YouTube and LinkedIn.

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Authenticity: The Opposite of Spin

 Many thanks to Spin Sucks for featuring our Brand Authenticity Survey findings! Erase spin from your brand’s reputation and become more authentic by… Making your leaders more accessible to the media. Focusing on increasing a CEO’s presence on local television. Earning media by utilizing social media video.

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An Accessible CEO Makes Brands More Authentic

 Key findings from the Brand Authenticity Survey 2018 include: Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so, a 10% increase compared to last year. Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits. The survey also found you need to post video for journalists to your social channels. 81 percent of journalists are getting their story ideas…