Category Archives: PR Insights

Diverse Voices: Profiles in Leadership


The PRSA Foundation has launched a first-of-its-kind diversity initiative designed to empower minorities in all stages of their careers, while also educating employers on ways to support their growth. Three of the diverse leaders featured in the book: Helen C Shelton Senior Partner Finn Partners, Judith Harrison Senior VP Diversity & Inclusion Weber Shandwick and Drew McCaskill Senior Vice President Global Communications & Multicultural Marketing Nielsen spoke to Doug Simon, CEO at D S Simon Media during this Social Media LIVE™ broadcast. They took a deep dive on issues related to the panelists success, overcoming prejudice in the workplace, handling micro aggressions and provided guidance for advancing your career in PR as a multicultural employee and attracting and retaining top multicultural talent in an organization.

Major Garrett and Joe Lockhart from Truth on Trial Broadcast


Major Garrett, Chief WH Correspondent, CBS News Author of Mr. Trump’s Wild Ride and Joe Lockhart, Former WH Press Secretary to President Clinton Vice Chairman of Public Affairs at Edelman talk with Doug Simon, CEO, D S Simon Media about how communicators can navigate our polarized landscape.

Navigating Communications in a Polarized Society


Andrew McCaskill, SVP, Global Communications & Multicultural Marketing, Nielsen; Sheryl Battles, VP, Global Diversity, Inclusion and Engagement, Pitney Bowes; Chris Manzani, Managing Director, Corporate & Public Affairs, Edelman; Richard Levick, Chairman & CEO, LEVICK; and Doug Simon, CEO, D S Simon Media offer solutions as to how communicators should navigate this changing political and moral landscape that affects brands, non-profits and communications leaders. They addressed key questions as to how brands should or shouldn’t engage on key issues with external and internal audiences.

Can the Media Solve the Partisan Conflict?


Andrew McCarthy, Contributing Editor, The National Review; Michael Zeldin, CNN Legal Analyst; Celeste Katz, Senior Political Reporter, Glamour; Silvia Davi, SVP, Contributing Editor, Equities.com; and Doug Simon, CEO, D S Simon Media discuss how the media’s role has shaped the landscape for communicators and what the media is trying to do to reduce discord in society.

Andrew McCaskill’s Profile in Leadership Featured in Diverse Voices


Diverse Voices: Profiles in Leadership is a new book that is designed to help communications leaders and professionals better understand the challenges faced by minorities in the field. Among the 40 people profiled are Andrew McCaskill, SVP, Global Communications & Multicultural Marketing, Nielsen. McCaskill shares his story of his start at Coca Cola and offers tips on how people who bring diversity to organizations can thrive and overcome obstacles that might be holding them back.

“Mr. Trump’s Wild Ride” New Book from Major Garrett


Major Garrett, Chief White House Correspondent CBS News and author of “Mr. Trump’s Wild Ride: The Thrills, Chills, Screams, and Occasional Blackouts of an Extraordinary Presidency spoke to Doug Simon about his new book and implications for communicators at the Truth on Trial event. He spoke about how the larger than life brand of President Trump is impacting the media and communicators representing brands navigating the current environment.

Implications for Communicators of the Political Climate


Richard Levick, Chairman & CEO, LEVICK, briefly chats with Doug Simon, CEO, D S Simon Media about the current communications climate and how it is deeply affected by current politics at Truth on Trial: Implications for Communicators. Richard discusses how next week’s midterm elections will have a significant effect on the USA and how this impacts how the public perceive brands.

How Artificial Intelligence Can Change the Public Relations Industry


Martin Waxman, CEO of Waxman Communications joins Doug Simon, CEO of D S Simon Media to talk about the changes that artificial intelligence is beginning to have in Public Relations and how in-house and agency communicators can use this technology to their advantage.

Follow Martin on Instagram, Twitter, Facebook, and LinkedIn.

Live Social Video Streaming


How can brands and non-profits make the best use of live social video to grow their organizations? Douglas Simon, CEO, D S Simon Media presented survey findings on live video streaming and spoke with Ben Chodor, President of Digital Media Solutions, West Corporations. The two of them demonstrated live multi-channel video streaming for Facebook, Twitter, YouTube and LinkedIn.

Authenticity: The Opposite of Spin


Many thanks to Spin Sucks for featuring our Brand Authenticity Survey findings!

Erase spin from your brand’s reputation and become more authentic by…

Making your leaders more accessible to the media.
Focusing on increasing a CEO’s presence on local television.
Earning media by utilizing social media video.