Category Archives: PR Insights

Spokesperson Secrets to Build Your Brand: Donna LaVoie, Suzanne Robotti and Roy Taylor.

Spokesperson Secrets to Build Your Brand celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees simplified complex data for a general audience, how they established credentials as thought leaders in their field, and how they made their pitches conversational.

Featuring: Donna LaVoie, President and CEO of LaVoie Health Science and SPOKEies® Award Winner in the Corporate Emerging Growth/Startups Category and C-Suite Leader Corporate Categories, Suzanne Robotti, President and Lead Spokesperson for Medshadow Foundation and
SPOKEies® Award Finalist in the Non-profit Health Category, and Roy Taylor Founder Chief Revenue Officer MR.Studio, previous Corporate Vice President and Worldwide Head of AMD Studios and SPOKEies® Award Winner in the Corporate Technology Category.

 

Spokesperson Secrets to Build Your Brand: Atlantic Health System Communications Team

Spokesperson Secrets to Build Your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how to work with your internal team effectively to generate business building results. This panel features the Atlantic Health System Team.

Featuring: Luke Margolis, Corporate Communications Manager at Atlantic Health Systems, SPOKEies® Award Winner in the Non-profit Health Category, Jim Furgeson, Director of Communications at Atlantic Health Systems, and Valerie M. Simon, Chief Marketing Officer at Atlantic Health Systems.

Spokesperson Secrets to Build Your Brand; Sheri Sword, Danielle Holly and Don Bush.

Spokesperson Secrets to Build your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees created exposure via social media, educated their public without selling, and how they created strong spokespeople.

Featuring: Sheri Sword, Vice President of Communications and SPOKEies® Award winner in the Non-Profit Membership Association category, from Danielle Holly, CEO at Common Impact the  SPOKEies® winner in the C-Suite Leader Non-Profit Association category, and from Don Bush, Vice President of Marketing at Kount, the Honorable Mention in the Corporate Financial Services category.

 

Spokesperson Secrets to Build Your Brand; The Inaugural SPOKEies® Award event.

Spokesperson Secrets to Build your Brand, the inaugural SPOKEies® Award event, invited  the first ever winners of the SPOKEies® Awards to share with the communications community how they build their corporate or non-profit brand as the in-house spokesperson across a variety of different industries.

This video features five fast paced panel discussions, audience questions, and polls as the award winners reveal the top secrets behind their award-winning efforts. They’ll share best practices including how to identify your best spokespeople, how to integrate them into your content marketing strategy and the best tips to earn media (it’s still possible!)

 

Want to Know Secrets of Success from Award-Winning Spokespeople? Meet Sam Fay from Guinness World Records.

Samantha Fay, the Senior Vice President of Global Brand Strategy at Guinness World Records joins SPOKEies® University and shares her amazing advice on how to prepare as a spokesperson for public speaking.

Want to Know Secrets of Success from Award-Winning Spokespeople? Meet Daniel Durazo from Allianz Global Assistance

Daniel Durazo, Director of Communications at Allianz Global Assistance, and winner of the Corporate Travel Category, shares his experience conducting research and surveys from his key audience. Additionally, you’ll hear tips about generating research with news hooks that the media will want to pick up on.

As we get ready for Spokesperson Secrets to Build Your Brand, we are releasing exclusive footage from SPOKEies® University. You’ll see our SPOKEies® honorees sharing their tips and best advice to create authenticity as a spokesperson and generate trust among their key audiences. Register to watch all the SPOKEies® honorees via live stream on May 3rd for FREE here. 

 

Want to Know Secrets of Success from Award-Winning Spokespeople? Meet Susann Miller from the Better Business Bureau

Susann Miller, Director of Communications and Consumer Affairs of the Better Business Bureau of Southern Arizona, shares with us how they raised awareness of online scams within their target audience. Susann explains how she got media attention for her campaign, and how to work with journalists to gain more exposure.

As we get ready for Spokesperson Secrets to Build Your Brand, we are releasing exclusive footage from SPOKEies® University. You’ll see our SPOKEies® honorees sharing their tips and best advice to create authenticity as a spokesperson and generate trust among their key audiences. Register to watch all the SPOKEies® honorees via live stream on May 3rd for FREE here.