As Global Brand Director, Karen Kozak helped Cargill plan and celebrate its 150th Anniversary. The company used the anniversary as an opportunity to emphasize storytelling and engage audiences with their brand’s identity and impact. One key to success is knowing where to begin with your anniversary campaign. Doug Simon, CEO of D S Simon Media, interviewed Karen and asked what it takes to get a campaign off to a strong start. Click Here For…
Politics has been dominating the news cycle, especially since the 2016 election. In this final section of the Meet the Media forum, the Times’ approach to covering business and tech is reviewed. In the minds of some readers, the paper may primarily be associated political stories–the Times is working to change that. Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was…
Outlets such as the New York Times strive for the best in journalism, and many understand that a diverse staff is an integral part of that goal. A Meet the Media event featured a discussion of diversity and inclusion overall, as well as at the paper. Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The…
Being on top of news trends is vital for PR professionals. During the Meet the Media forum, a New York Times editor explained her thoughts on growing content areas at the paper, and what types of stories have increasing opportunities to be shared. She honed in on constantly developing topics, such as privacy issues, and how readers should expect more and more stories in this area over the next few years. Rebecca Blumenstein is…
What is it like to work at the New York Times? How has the paper adapted to the digital age? At a Meet the Media forum, a Times editor shared her inside perspective to help PR people gain a better understanding of the renowned outlet and its approach to journalism. Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor…