Category Archives: PR Insights

Inside Authentic Marketing With Racepoint Global CEO and Author Larry Weber


You may know Larry Weber as a successful entrepreneur, thought leader, and author, who founded several global marketing companies and is currently CEO at Racepoint Global. He joined us at the D S Simon Media office in New York to discuss key takeaways from his sixth and most recent book, Authentic Marketing. Authentic Marketing provides a new strategic framework that takes business, marketing and technology strategies out of their dated and effective silos and tightly integrates them around the central concept of corporate purpose. He was interviewed by Mike Bako, Director of Media and Content Strategy at D S Simon Media. During the interview, Larry discusses the importance of taking time to cultivate an authentic brand and the value of tying each piece of marketing to your company’s “story”.

Click here to purchase Larry’s new book: Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose

Visit Racepoint Global’s website here.

Former Trump Lawyer Ty Cobb Calls For “As Much Transparency as Possible with Mueller Report”

The video features all quotes from Former Counsel to President Trump, Ty Cobb from “Truth on Trial,” Ty shared thoughts on the Mueller Report, “spokesperson-lawyers” such as Rudy Giuliani and Michael Avenatti, handling corporate crises and cases like Jussie Smollett’s. The event was broadcasted live from the Schar School of Policy and Government on Tuesday, February 26th. Mr. Cobb was questioned by Doug Simon, CEO at D S Simon Media, who moderated the panel.

Ty Cobb: 

Doug Simon:    Contact at dougs@dssimonmedia.com

Can a Centrist Become President in Our Polarized Time?

Amazon pulling out of New York City is just one challenge brands face from the political divide. What can PR People learn from political strategists and politicians, who are in the cauldron of the political divide, about navigating the current polarization? Judging by this panel, quite a lot. You’ll gain insights into challenges faced by PR pros engaging in political strategy at the highest level. We also asked each panelist about their plans(?) to run for President.

The panel took place at the Schar School of Policy and Government on February 26 during “Truth on Trial”, the third in a series of events looking to grow our understanding of messaging in the digital age. The “Public Affairs in the Digital Age” section featured former Virginia Governor Terry McAuliffe, Maria Cardona, Dewey Square Group, and Michael Caputo, Strategic Communications Expert.

Terry McAuliffe: 

Maria Cardona:    

Michael Caputo:  

Doug Simon:   

Why Have CEOs Stopped Talking to the Media? Experts Say It Is Time for Change.

A panel featuring public relations specialists and members of the media revealed a common trend: organizations aren’t doing enough to build relations with media. Reporters are being ignored or tossed low-level individuals, and companies reapproach only when they have a calculated story. Similarly, due to financial media cutbacks, reporters don’t have time to get to know the key players in the industries they cover. This dynamic only further fractures the public’s faith in both sides. A solution that some panelists seem to favor: CEOs need to talk more to the media, to build a genuine relationship and improve understanding, both ways.

The panel took place at the Schar School of Policy and Government on February 26 during “Truth on Trial”, the third in a series of events looking to grow our understanding of messaging in the digital age. The “Media and Communicators” section featured Lisa Ross, President of Edelman, Washington D.C.; Peter Carson, Managing Director, Public Affairs, North America, Weber Shandwick | Powell Tate; Steven Pearlstein, Columnist, The Washington Post; Gabriel Debenedetti, National Correspondent, New York Magazine.

Lisa Ross:   

Peter Carson:   

Steven Pearlstein: 

Gabriel Debenedetti: 

Doug Simon: