PR’s Top Pros Talk… Maximizing the Value of Earned Media – Carolina Lopez Herz

Where can communicators maximize the value of earned media? Carolina Lopez Herz, Senior Vice President & General Manager of 5WPR Miami, highlights the importance of having a good sense of the media landscape beyond traditional channels. Carolina also shares examples from the world of crypto where active conversations are taking place on new and emerging platforms.

PR’s Top Pros Talk… 2022 Consumer Insights – Dara Busch

Is in-person shopping making a comeback? Dara Busch, CEO, 5WPR, offers insights from the company’s 2022 Consumer Culture Report. She shares examples of how brands are shifting their strategy to put a bigger emphasis on the in-store experience. Dara also dives into the increased demand from consumers drives for brands with ethical and sustainable products and packaging.

Download 5WPR’s 2022 Consumer Culture Report here.

PR’s Top Pros Talk… Employee Action Groups – Tracey Cassidy and Jill Feldman

Why should companies invest in employee action groups? Tracey Cassidy, Partner & General Manager of Allison+Partners, New York and Jill Feldman, Partner & Managing Director of Allison+Partners, discuss their journey of growing a successful Women’s Leadership Program. Tracey and Jill also explain how leaders can advance female representation through visibility and conversation.

PR’s Top Pros Talk… The Evolution of Entertainment Publicity – Alison Grand

How has entertainment publicity changed with the rise of streaming? Alison Grand, President of Grand Communications, shares how streaming has given PR pros the opportunity to land even more media coverage. Alison also reflects on the increased demand for diverse and inclusive children’s entertainment.

Find out what Arthur and his friends are doing now here.

PR’s Top Pros Talk… Connecting a Brand Story to the News Stream – Jeanniey Walden

Why should communicators use earned media to get their message across? Jeanniey Walden, Chief Innovation and Marketing Officer at DailyPay, offers insights into how the brand ties its messages into the news stream to add benefit to the story of the day. Jeanniey also discusses how she differentiates her role between short-term and long-term objectives.