PR’s Top Pros Talk… Laura Liotta – How Corporate Communications Helps Medical Breakthroughs Advance



After sharing the history behind her firm’s name, Laura Liotta, President and Founder of Sam Brown Inc. Healthcare Communications, dives into corporate communications and how she works with healthcare companies to get their messages across to various audiences. Laura also offers insights on leveraging authentic spokespeople, including celebrities.

PR’s Top Pros Talk… Cherilyn Cecchini, M.D. – The Role of Communication in Patient Care



Cherilyn Cecchini, M.D., Partner at FINN Partners, reflects on the lessons she has learned from her residency and how they apply to her communications role. Cherilyn describes how medical professionals and agency leaders can effectively work together with patients and their families. Cherilyn also shares valuable information from her medical research.

PR’s Top Pros Talk… Jennifer Bodner – Navigating PR in an Imperfect Comms World



Jennifer Bodner, CEO of Babbit Bodner, discusses how to manage the unpredictability of PR by planning ahead and knowing when to pivot. Jennifer emphasizes the importance of gathering insights during the research process. She talks about the value of being a scrappy and strategic communicator. Jennifer also shares what Taylor Swift, Beyoncé, and the Barbie movie have in common.

PR’s Top Pros Talk… Chrissy Faessen – Educating Reporters Through Messaging and Events



Chrissy Faessen, Principal at ConwayStrategic, shares the methods she uses with clients to develop strategic and authentic messaging. Chrissy also explains how she connects with reporters through email and social media and discusses developing visibility opportunities during tight news cycles for her healthcare clients.

PR’s Top Pros Talk… Marie de Foucaud – Developing an International Program



Marie de Foucaud, Founder and CEO of Elovation Consulting, describes how the Saudi Fashion Commission is making a huge impact on local communities. Marie highlights her experience connecting with upcoming talent and political leaders for the Saudi 100 Brands project. Marie also shares what communicators need to know before working with international brands.

PR’s Top Pros Talk… Krysten Copeland – Developing Effective Messaging Strategies



Krysten Copeland, Founder of KC & Co Communications, discusses the importance of having open and inclusive conversations when planning the messaging for a campaign. She also discusses valuable tools such as polling through social media to ensure a client’s target audience is being reached. Krysten also shares her advice for getting stories on local and national TV news.

PR’s Top Pros Talk… Amina Colter Jones – Working Together to Drive Impact on Racial Justice



Amina Colter Jones, Senior Vice President, on Edelman’s Health and Multicultural teams, explains how safe spaces can lessen the divide between executives and associates when it comes to racial justice progress. Amina shares the impact of affirmative action and explains why communicators should research the policies. Amina also shares her advice on how companies can be more inclusive in their hiring process.