Category Archives: Most Popular

PR’s Top Pros Talk… Women Leaders – Barri Rafferty



Barri Rafferty, Head of Communications and Brand Management, Wells Fargo, encourages aspiring women leaders to create an ecosystem of diverse mentors around them. She also discusses how can women navigate some of the challenges of the “she-cession,” as women are dropping out of the workforce at higher rates than men as a result of the pandemic. Barri also shares insights on how organizations can increase leadership opportunities for women and minority groups.

 

PR’s Top Pros Talk… Media Relations – Michelle Mekky

In the 50th episode of PR’s Top Pros Talk, Michelle Mekky, Founder & CEO, Mekky Media Relations, emphasizes the need for communicators to embrace the journalistic mindset to get the best earned media results. She shares insights on being creative and finding unique hooks to secure coverage for smaller businesses and non-profits. Michelle also discusses practices that larger agencies can learn from boutique agencies.

 

PR’s Top Pros Talk…Tips for 2021 – Michael Kempner

Michael Kempner, Founder & CEO, MWWPR, emphasizes the importance of agility in 2021 and staying true to entrepreneurial roots. He emphasizes that employees are an organization’s most important stakeholder, and recognizing that has a big impact on how the brand is viewed externally. Michael also discusses the role of the brands in building trust among the public and the importance of having a social CEO.
 

PR’s Top Pros Talk…Ideation – Jason Mudd

Jason Mudd, Managing Partner and CEO at Axia Public Relations, encourages brands to set bigger goals. He shares best practices on improving the quality of ideas and adapting ideation sessions from an office environment to a remote one. Jason also offers tips for how to overcome hesitations to go big.

PR’s Top Pros Talk…Healthcare – Carrie Jones

Carrie Jones, Principal, JPA Health, shares insights on navigating vaccine rollout messaging. She discusses communications challenges surrounding the topic, and how organizations can tackle misinformation.
Carrie also outlines best practices for communicators to prepare the public for a post-vaccine rollout environment.

PR’s Top Pros Talk…Tips for 2021 – Marty McDonald

Marty McDonald, EVP, Fahlgren Mortine, encourages communicators to operate boldly in 2021 and hold on to their seat at the table. She discusses the increased demand from clients looking for help with internal communications.
Marty also shares insights on how organizations can increase trust among the key publics.

PR’s Top Pros Talk…Tips for 2021 – Glen Jackson

Glen Jackson, Co-Founder, Jackson Spalding, asserts that communicating with clarity and integrity is going to be extremely important in 2021. Organizations need to to display increased empathy and transparency when engaging with their audiences.
Glen also encourages communicators to continue to utilize technology in new ways.

PR’s Top Pros Talk…Tips for 2021 – Michelle Gross

Michelle Gross, President, Spectrum Science, advises communicators to lean into the topics that tie in with the news events to make their messages resonate more. She shares examples of new and creative ways that their clients, particularly the ones in the health space, have been engaging with their audiences.
Michelle also discusses how much more science savvy the general public has become, and organizations need to start acknowledging that in their communications.

PR’s Top Pros Talk…Tips for 2021 – Kathy Bloomgarden

Kathy Bloomgarden, CEO, Ruder Finn, emphasizes the importance of empathy from a leadership point of view, as well as continuous need for innovation. She discusses the challenges of maintaining work culture in the remote environment and new ways of staying connected and developing new ideas. Kathy also shares examples of how leaders that her team works with have been dealing with the massive amount of change.

PR’s Top Pros Talk…Tips for 2021 – Grace Leong

Grace Leong, CEO & Partner, Hunter, reminds us of the importance of living into your values and practicing based on your values. You need to find ways to manifest the core principles of communication in any environment you’re faced with.
Grace also emphasizes the need to communicate the feeling of safety and security of people above all else.