How can organizations expand crypto coverage to the general public? Arielle Sobel, Head of Global Communications at 21Shares, highlights the importance of having spokespeople who can explain the complex nature of crypto in simple and digestible terms to increase audience awareness. Arielle also briefly elaborates on how she uses Twitter as a valuable resource in finding breaking stories facing the crypto industry.
How can brands get the most out of a front-page story opportunity? Kate Cronin, Chief Brand Officer at Moderna, highlights the value of educating reporters and spokespeople and mistakes to avoid. Kate also shares how her team manages the spread of false narratives by building trust and understanding with reporters.
Is health equity good for business? Kristie Kuhl, Global Managing Director of Health and Wellness at Zeno Group, dives into the challenges of effectively communicating health issues in the current environment. Kristie also discusses the importance of using the correct language when referring to a group of people who have a disease or disorder.
How can brands effectively break down the silos between marketing and communications? Martha Boudreau, Chief Communications & Marketing Officer at AARP, shares best practices and highlights the importance of creating a clear brand voice. Martha also discusses the shift in aging and the need for marketers to challenge their assumptions on the matter.
Why should earned media be at the front and center of a brand’s PR strategy? Michael Rinaldo, President of Interdependence Public Relations, highlights earned media’s effectiveness to build credibility in front of a wide audience. Michael also dives into the interdependent relationship between PR professionals, reporters, and spokespeople as the media industry continues to evolve.
Why do lawyers need PR people? Gina Rubel, Founder and CEO of Furia Rubel Communications, breaks down the function of PR for legal clients across B2B and B2C. Gina also discusses examples of when law firms should be speaking to the media.
How can theater companies use communications tools to engage with their audiences? Shonali Burke, CMO at Arena Stage, shares some nuances of theater PR and how other types of brands can benefit from the practices. Shonali also emphasizes the importance of understanding data and using active influencers to elevate your brand.
How can communicators connect with reporters in a meaningful way? Curtis Sparrer, Principal of Bospar and Eric Chemi, SVP of Broadcast Strategies at Bospar, discuss best practices for pitching a story to top tier reporters without wasting their time. Curtis and Eric also share why brands need to take a stand on social issues early and decisively.
A nationwide survey by D S Simon Media found that social media and national news were far less trusted than local TV news. “Brands are spending hundreds of billions of dollars on advertising, marketing, and public relations each year. Given the high value placed on establishing trust, these findings are important to consider,” says Doug Simon, CEO at D S Simon Media.
How can communicators get the most value out of data analytics? Geoffrey Sidari, SVP of Analytics at WE Communications, offers best practices on developing a data strategy and necessary skillsets. Geoffrey also shares predictions on the future of data analytics in communications.