Viewing Impressions of Local TV Are Increasing

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A recent report by TVB shows that local TV news viewership is up 162% among 18-34 year olds. What are PR professionals saying about the shifting local TV landscape?   61% were surprised that a high percentage of journalists is interested in interviewing brand executives. More than 80% said that COVID-19 made it more important to get organization leaders and CEOs featured on television, with 52% increasing their efforts in trying to realize this goal.…

PR’s Top Pros Talk – Olga Fleming

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 Communities are stronger than ever. Olga encourages communicators to really take the time and understand what their communities are going through to convey  authentic messaging and show empathy.   She also stresses the importance of taking care of your employees first and then informing your customers on how you’re navigating the new environment on the channels that your audiences engage with. When it comes to social justice, staying silent Is no longer an option.…

PR’s Top Pros Talk COVID – Marvin Stockwell

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 Marvin reminds us that this is the whole world’s crisis and we all have a role to play. This is a time for brands and non-profits to be flexible and give themselves permission to try new things. He encourages organizations to use television and media to convey how they are being helpful and useful during these challenging times. Marvin also emphasizes the uptick in the interest and demand in science-related stories among the media. Audiences want to hear…

PR’s Top Pros Talk COVID – Gil Bashe

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 Transparency + Timeliness = Trust. This equation is crucial for businesses and communicators as they transform due to the accelerated change brought on by COVID. Will these changes be permanent? Gil shares his take for communicators and shares insight into the tidal wave of change within our healthcare system. He also addresses the importance of getting your leadership communicating effectively through the media during these troubled times.

PR’s Top Pros Talk COVID – Tamara Norman

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 Employees are your number one stakeholder. Companies need to be empathetic and responsive to their employee needs now more than ever. During these times communicators really need to understand what their audiences care about and what’s important to them. This way communicators can adapt their strategy to reach the audiences effectively. Tamara’s suggestions include leveraging media and TV to go the stakeholders directly, be transparent and show what your response is to the new…