Trey Ditto, CEO, Ditto PR, thinks you should be happier at your PR job. In fact, he’s created his entire business model around employee happiness. Trey’s desire is to teach anyone willing to listen how they can make their business a better place to work. One person at a time, his goal is to improve the PR industry.
Sarah Berman, President, The Berman Group, discusses how real estate companies are trying to bring employees back into the office. She shares examples of creative communications approaches that owners and operators are implementing. Sarah also offers insights into how technology has become the driver for growth in both residential and commercial real estate.
Laura Tomasetti, CEO, 360PR+, shares insights into the shift in storytelling in 2021. She emphasizes the rise in deeper stories and increased usage of brand CEOs to get the message out. Laura also discusses the importance of creating a pathway to attract members of Gen Z to the PR industry.
Monique Kelley, Neuroscience & US Commercial Operations Communications Lead, Takeda Pharmaceuticals, shares insights into her transition from agency to in-house communications. She offers advice on how to avoid setting a glass ceiling for yourself reaching your full potential. Monique also discusses how being a former athlete has helped her succeed in the workplace.
Darlene Hollywood, Principal, Hollywood Agency, shares tips on getting media coverage for local organizations and brands. She emphasizes the importance of focusing on the people when crafting the story. Darlene also discusses the need for building strong relationships when it comes local media.
Stephanie Marchesi, President, WE Global Health, shares insights into the significant transformation of the health industry in the last five years. She breaks down the differences between positioning yourself as a health-tech or tech-health company and how to handle regulation challenges. Stephanie also discusses how to communicate the mix of function and purpose.
Michael Roth, Owner and Managing Partner, The Bliss Group, discusses the importance of integrating earned media with paid media. He emphasizes the need to form strategic alliances with practices with relevant expertise. Michael also shares how his experience in law school helped him navigate through PR.
Wendy Lund, CCO, Organon, discusses the challenges of establishing a culture focused on women healthcare. She emphasizes the importance of having a vision to be successful in overcoming those challenges. Wendy also shares key insights from Organon’s research on how to communicate with women about healthcare.
Jonathan Jordan, General Manager, Edelman Southern California, shares key findings from the agency’s Trust Barometer special report, “The Belief-Driven Employee.” He discusses the rise of pandemic-induced burnout, and the ways leaders can effectively reduce it. Jonathan also shares how his background in management consulting has helped him succeed in the PR industry.
Ali Taekman, Partner, BPCM, discusses how brands can effectively integrate celebrities and influencers into their media campaigns. She emphasizes the importance of using both celebrities and influencers to achieve different levels of impact. Ali also shares insights into the agency’s heavy focus on sustainability.