Zoom Archives - Video for Broadcast

PR’s Top Pros Talk…COVID – Alyssa Garnick

Best PRTP, Most Popular, PR's Top Pros Talk, video, video blogBy Sara Lafkir October 21, 2020

Alyssa Garnick, Founder of Agean Public Relations, discusses how consumer brands are increasingly propelling positivity and optimism, even during Coronavirus. She provides examples of passion brands and commodity brands who had gained permission to play in the current environment, sparking creativity, brand love and engagement and sales.

Alyssa also shares her thoughts on if there is any place for stunts from consumer brands right now. Lastly, Alyssa tells us what it’s been like to start an agency amid COVID and today’s churning business dynamics.

PR’s Top Pros Talk…COVID – Julie Crabill

Best PRTP, Most Popular, PR's Top Pros Talk, video, video blogBy Sara Lafkir October 9, 2020

Julie Crabill, Chief Marketing Officer at GoNoodle, discusses how public relations fits into a CMO’s workload, and how communications professionals can effectively work with both a CCO and a CMO. She shares tips on how companies can become better clients and how agencies can help. Julie also notes the value of leveraging local news channels to get your message out there.

Additionally, she emphasizes the importance of diversity and urges marketers to understand that it’s a profit center, not a cost center.

PR’s Top Pros Talk…Internal Communications – Linda Dunbar

Linda Dunbar, Communications Executive & Founder of Diversity Decoder, spoke with our host and CEO of D S Simon Media, Doug Simon, about changes in internal communications as a result of COVID and social justice issues. It is more important than ever to continually check in and communicate with employees as we’ve moved towards a remote work environment.

Linda also discusses the information gap in communications when it comes to having difficult conversations about diversity in the workplace. Linda is optimistic that we are going to see more businesses actively pursuing and supporting diversity inclusion.

PR’s Top Pros Talk…COVID – Michael Schoenfeld

Michael Schoenfeld is the VP for Public Affairs & Government Relations and CCO at Duke University. In this conversation with host and D S SImon Media CEO, Doug Simon, Michael shares best practices for communicating a university action plan regarding COVID to multiple stakeholders in times of uncertainty and avoiding a “blame the student” mindset.

Michael emphasizes the importance of frequently conveying the need for flexibility and the need for resilience. He also discusses how colleges that may lack resources and funding of a top research university with a medical center can manage the ongoing crisis.

PR’s Top Pros Talk…Leadership – Liz Kaplow

Liz Kaplow is the Founder & CEO of Kaplow Communications. She shared with the host and CEO of D S Simon Media, Doug Simon, tips on effective leadership during these challenging times. Liz emphasizes the increased importance of human leadership and the increased link to external and internal communications. She also tells us how to maintain a consistent mindset in this time of uncertainty and volatility.

Liz is optimistic about the future of PR and its role in telling great brand stories. She notes “Those connections with executives from the brands we represent are more important than ever. Their stories are more important than ever…I do believe that what we do and our contributions will make a huge difference as we move into the future.”

PR’s Top Pros Talk…COVID – Kym White

Best PRTP, Most Popular, PR's Top Pros Talk, video, video blogBy Sara Lafkir September 22, 2020

Kym White, SVP & Chief Communications Officer at CVS Health, discusses the challenges of integrating communications for multiple businesses under one cohesive brand. Kym also shares with us her experience of taking on a new leadership role amid the ongoing pandemic.

Having been on both the agency side at Edelman and now the client side at CVS Health, Kym gives tips on building successful relationships between the two.

PR’s Top Pros Talk…COVID & Social Justice – Lin-Hua Wu

With a company like Dropbox, there is a unique challenge of making sure its brand resonates with both businesses as well as individual consumers. The company’s Chief Communications Officer, Lin-Hua Wu, breaks down how to navigate this task, especially with the lines between home and work being so blurred during these strange times.

With the current remote work environment, there is also a new challenge of balancing positive stories about the brand with what’s going on externally. Lin-Hua emphasizes the increased need to be tone appropriate and use empathy when dealing with these issues.

PR’s Top Pros Talk…COVID & Social Justice – Damon Jones

Best PRTP, Most Popular, PR's Top Pros Talk, video, video blogBy Sara Lafkir September 2, 2020

Damon Jones gives us a behind-the-scenes look at the communications strategy at the company as the COVID pandemic unfolded. He discusses the film “The Choice” which Procter & Gamble created as a way to help people have the necessary and often uncomfortable conversations about race.

Damon is the first person of color to ever be ranked #1 on PRWeek’s Power List. He addresses some of the different things a person of color might need to do to achieve the level of success that he’s had.

PR’s Top Pros Talk…Social Justice – Rosemary Ostmann

We live in a time of multiple, evolving crises. It’s different from other crises that we’ve faced in my career, says Rosemary Ostmann, President & CEO at RoseComm. Generally, when tragedy strikes, we scramble to understand what happened and then and we begin to recover.

The most important thing for communicators to do now is to listen to what’s going on around them and be responsive as the situation changes. With so much confusion and potential for misinformation, all brands have a role to play in educating their stakeholders and helping the public navigate through these challenging times. This is especially important for organizations in the health and education fields where she spends much of her time.

PR’s Top Pros Talk…COVID – Ray Day

The most successful organizations will be those that spend most of their time focused on the future, says Ray Day, Vice Chair at the Stagwell Group. COVID digitally transformed and disrupted the world of communications and forced everyone to learn new ways to prosper in the digital era. Ray emphasizes the importance of implementing digital as a strategy not a tactic.

The role of communicators has never been bigger. Organization leaders need to strive for end to end digital transformation in order to thrive in the new normal. Ray urges communications professionals to embrace the mindset that new technologies will help them do their jobs more effectively and effectively, not make their jobs obsolete. A future mindset is the best thing that communicators can bring to their organizations or their clients today.

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