Rachel Catanach, General Manager and Senior Partner of New York and Boston at FleishmanHillard, talks about the challenges brands face today. She explains how synthetic audiences can be a valuable tool for message testing. She also shares valuable resources companies can use to prepare before launching a campaign.
Tyler Perry, Co-CEO of Mission North, highlights findings from the agency’s annual Brand Expectations Index survey, diving into some of the most pressing issues faced by communicators today: AI and DEI. Tyler explores how AI companies should communicate in a way that builds trust and protects against reputational risk. She also reflects on the role communicators play in driving meaningful change across the industry, particularly with inclusivity and representation.
Mathew Shearman, Global Chair of the Health Practice at APCO, shares key insights from APCO’s Pulse Check Study: “Bridging the Gap: Tackling the Health Trust Challenge in a New Era.” Mathew discusses the role of trust in navigating misinformation. He outlines how organizations can proactively prepare for a range of crisis scenarios. He also highlights the importance of strategic communication in shaping the future of healthcare.
What’s one skill every communicator should prioritize? Active listening. Jacqueline Long, President of Evins Communications, highlights how this powerful skill enhances storytelling and strengthens relationships. She offers practical advice to help communicators at any level sharpen their listening skills and create more meaningful connections.
Jen Dobrzelecki, Senior Vice President and Healthcare Group Lead at Padilla, discusses the evolving landscape of healthcare news coverage. She outlines key components of an effective interview, offering valuable guidance for spokespeople. Additionally, Jen highlights the critical role of adaptable PR strategies.