Tag Archives: Zoom

PR’s Top Pros Talk…Tips for 2021 – Michelle Gross

Michelle Gross, President, Spectrum Science, advises communicators to lean into the topics that tie in with the news events to make their messages resonate more. She shares examples of new and creative ways that their clients, particularly the ones in the health space, have been engaging with their audiences.
Michelle also discusses how much more science savvy the general public has become, and organizations need to start acknowledging that in their communications.

PR’s Top Pros Talk…Tips for 2021 – Kathy Bloomgarden

Kathy Bloomgarden, CEO, Ruder Finn, emphasizes the importance of empathy from a leadership point of view, as well as continuous need for innovation. She discusses the challenges of maintaining work culture in the remote environment and new ways of staying connected and developing new ideas. Kathy also shares examples of how leaders that her team works with have been dealing with the massive amount of change.

PR’s Top Pros Talk…Tips for 2021 – Grace Leong

Grace Leong, CEO & Partner, Hunter, reminds us of the importance of living into your values and practicing based on your values. You need to find ways to manifest the core principles of communication in any environment you’re faced with.
Grace also emphasizes the need to communicate the feeling of safety and security of people above all else.

PR’s Top Pros Talk…Tips for 2021 – Luke Lambert

Luke Lambert, President and CEO, G&S Business Communications, urges communicators not to turn page on 2020 so quickly. It is essential to take time and note the lessons learned in the past year and turn them into best practices. Luke also shares actions that his agency implemented to tackle issues of diversity and inclusion internally as well as with their clients.

PR’s Top Pros Talk…Tips for 2021 – Heather Kernahan

Heather Kernahan, CEO, North America, Hotwire, and Board Chair, PR Council, encourages communications professionals to continually find ways to stay inspired in 2021. She shares insights on how more and more businesses are striving to position themselves as tech companies. Heather also anticipates that communicators will begin to own more of the data and analytics within their companies. She sees integrated communications and marketing as the way to think about your organization.

PR’s Top Pros Talk…Tips for 2021 – Ronn Torossian

Ronn Torossian, CEO & Founder, 5W PR, urges brands to be extremely cognizant of communications, as its impact has been rising since the past year. Now more than ever, brands need to be careful of what they say and how they say it.
Ronn believes that the communications style is forever changed, and it’s here to stay.

PR’s Top Pros Talk…Tips for 2021 – Emily Poe

Emily Poe, Chief Integration Officer, W2O, stresses the importance of understanding different elements of how your audiences experience the world before communicating with them. She emphasizes leveraging data and analytics as key to reaching your stakeholders in the most effective ways.
Emily encourages audience-specific tailoring of messages and content on digital channels.

PR’s Top Pros Talk…Tips for 2021 – David Imre

David Imre, CEO, IMRE, encourages communicators to be willing to change and be open to reinventing themselves in 2021.
He emphasizes the importance of spending half of you time on experimenting and trying new things. In order to survive in the industry you need be learning new things constantly, says David.

PR’s Top Pros Talk…Tips for 2021 – Mike Paul

Mike Paul, President at Reputation Doctor, urges organizations to make accountability a priority in 2021. Mike discusses his hopes for change in the communications industry this year and shares examples that give him optimism.

PR’s Top Pros Talk…Tips for 2021 – Gini Dietrich

Gini Dietrich, Founder of Spin Sucks and Arment Dietrich, stresses the importance of resiliency to succeed in 2021. She discusses new opportunity areas resulting from changes in 2020.
Gini is also excited about the increased role of public relations, as maintaining visibility has become more significant.