PR’s Top Pros Talk… Bringing Creativity into Real Estate – Sarah Berman



Sarah Berman, President, The Berman Group, discusses how real estate companies are trying to bring employees back into the office. She shares examples of creative communications approaches that owners and operators are implementing. Sarah also offers insights into how technology has become the driver for growth in both residential and commercial real estate.

PR’s Top Pros Talk… Transitioning from Agency to In-House Communications – Monique Kelley



Monique Kelley, Neuroscience & US Commercial Operations Communications Lead, Takeda Pharmaceuticals, shares insights into her transition from agency to in-house communications. She offers advice on how to avoid setting a glass ceiling for yourself reaching your full potential. Monique also discusses how being a former athlete has helped her succeed in the workplace.

PR’s Top Pros Talk… Getting Coverage for Local Organizations – Darlene Hollywood, Hollywood Agency



Darlene Hollywood, Principal, Hollywood Agency, shares tips on getting media coverage for local organizations and brands. She emphasizes the importance of focusing on the people when crafting the story. Darlene also discusses the need for building strong relationships when it comes local media.

PR’s Top Pros Talk… Communicating as a Health-Tech and Tech-Health Company – Stephanie Marchesi, WE Global Health



Stephanie Marchesi, President, WE Global Health, shares insights into the significant transformation of the health industry in the last five years. She breaks down the differences between positioning yourself as a health-tech or tech-health company and how to handle regulation challenges. Stephanie also discusses how to communicate the mix of function and purpose.

PR’s Top Pros Talk… Integrating Earned Media With Paid Media – Michael Roth, Bliss Group



Michael Roth, Owner and Managing Partner, The Bliss Group, discusses the importance of integrating earned media with paid media. He emphasizes the need to form strategic alliances with practices with relevant expertise. Michael also shares how his experience in law school helped him navigate through PR.

PR’s Top Pros Talk… Communicating with Women About Healthcare – Wendy Lund, Organon



Wendy Lund, CCO, Organon, discusses the challenges of establishing a culture focused on women healthcare. She emphasizes the importance of having a vision to be successful in overcoming those challenges. Wendy also shares key insights from Organon’s research on how to communicate with women about healthcare.

PR’s Top Pros Talk… Building Trust Among Employees – Jonathan Jordan



Jonathan Jordan, General Manager, Edelman Southern California, shares key findings from the agency’s Trust Barometer special report, “The Belief-Driven Employee.” He discusses the rise of pandemic-induced burnout, and the ways leaders can effectively reduce it. Jonathan also shares how his background in management consulting has helped him succeed in the PR industry.

PR’s Top Pros Talk… Integrating Celebrities & Influencers into Brand Campaigns – Ali Taekman, BPCM



Ali Taekman, Partner, BPCM, discusses how brands can effectively integrate celebrities and influencers into their media campaigns. She emphasizes the importance of using both celebrities and influencers to achieve different levels of impact. Ali also shares insights into the agency’s heavy focus on sustainability.