PR’s Top Pros Talk… Building Trust Across Your Organization

 Tyler Perry, Co-CEO of ⁠Mission North⁠, highlights findings from the agency’s annual Brand Expectations Index survey, diving into some of the most pressing issues faced by communicators today: AI and DEI. Tyler explores how AI companies should communicate in a way that builds trust and protects against reputational risk. She also reflects on the role communicators play in driving meaningful change across the industry, particularly with inclusivity and representation.

PR’s Top Pros Talk… Combating Misinformation in the Healthcare Sector

 Mathew Shearman, Global Chair of the Health Practice at APCO, shares key insights from APCO’s Pulse Check Study: “Bridging the Gap: Tackling the Health Trust Challenge in a New Era.” Mathew discusses the role of trust in navigating misinformation. He outlines how organizations can proactively prepare for a range of crisis scenarios. He also highlights the importance of strategic communication in shaping the future of healthcare.

PR’s Top Pros Talk… How To Strengthen Your Active Listening Skills

 What’s one skill every communicator should prioritize? Active listening. Jacqueline Long, President of Evins Communications, highlights how this powerful skill enhances storytelling and strengthens relationships. She offers practical advice to help communicators at any level sharpen their listening skills and create more meaningful connections.