How can organizations navigate uncertain times? Stefan Pollack, President of The Pollack Group, calls for brands to send out well-thought-out messages that communicate empathy and awareness. Stefan also shares his perspective, as a professor, on the challenges and triumphs the younger generations have faced throughout the pandemic.
How can organizations expand crypto coverage to the general public? Arielle Sobel, Head of Global Communications at 21Shares, highlights the importance of having spokespeople who can explain the complex nature of crypto in simple and digestible terms to increase audience awareness. Arielle also briefly elaborates on how she uses Twitter as a valuable resource in finding breaking stories facing the crypto industry.
How can brands get the most out of a front-page story opportunity? Kate Cronin, Chief Brand Officer at Moderna, highlights the value of educating reporters and spokespeople and mistakes to avoid. Kate also shares how her team manages the spread of false narratives by building trust and understanding with reporters.
Is health equity good for business? Kristie Kuhl, Global Managing Director of Health and Wellness at Zeno Group, dives into the challenges of effectively communicating health issues in the current environment. Kristie also discusses the importance of using the correct language when referring to a group of people who have a disease or disorder.
How can brands effectively break down the silos between marketing and communications? Martha Boudreau, Chief Communications & Marketing Officer at AARP, shares best practices and highlights the importance of creating a clear brand voice. Martha also discusses the shift in aging and the need for marketers to challenge their assumptions on the matter.