PR’s Top Pros Talk: Maura FitzGerald

 As the Founder and Partner at V2 Communications, Maura FitzGerald values frequent communication and feedback from employees when it comes to return-to-workplace planning. She emphasizes the increased need for CEOs to be more active in internal and external communications. Maura also underscores the importance of being socially conscious in a fast-paced industry.

PR’s Top Pros Talk: Kathryn Hayman

 How is holiday shopping going to be different in 2021? Kathryn Hayman, Vice President of Brand Integration, Bollare Communications, anticipates an early start as a result of supply chain issues and consumers craving an in-person shopping experience. Kathryn also discusses how influencers can bring engaging in-person shopping experiences through social media.

PR’s Top Pros Talk: LeMia Jenkins Thompson

 Fostering meaningful connections with creators is a priority at Pinterest, and what differentiates it from other social media platforms. LeMia Jenkins Thompson, Global Head of Communications at Pinterest, discusses the communications strategy behind the company’s big launch. She also shares how agencies can partner with Pinterest and effectively utilize the platform to engage with […]

PR’s Top Pros Talk… Making PR a Better Place – Trey Ditto

 Trey Ditto, CEO, Ditto PR, thinks you should be happier at your PR job. In fact, he’s created his entire business model around employee happiness. Trey’s desire is to teach anyone willing to listen how they can make their business a better place to work. One person at a time, his goal is to […]

PR’s Top Pros Talk… Bringing Creativity into Real Estate – Sarah Berman

 Sarah Berman, President, The Berman Group, discusses how real estate companies are trying to bring employees back into the office. She shares examples of creative communications approaches that owners and operators are implementing. Sarah also offers insights into how technology has become the driver for growth in both residential and commercial real estate.

PR’s Top Pros Talk: Laura Tomasetti

 Laura Tomasetti, CEO, 360PR+, shares insights into the shift in storytelling in 2021. She emphasizes the rise in deeper stories and increased usage of brand CEOs to get the message out. Laura also discusses the importance of creating a pathway to attract members of Gen Z to the PR industry.