Andrea Roley Talks About Transforming How Our Nation Addresses Addiction, Measurement Trends, and Navigating Stakeholders


Andrea Roley, Interim Director of Marketing and Communications at Center on Addiction, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. As a part of the PR Pals Talk Shop panel, Roley spoke about measurement, navigating in-house challenges, and how the nonprofit organization, Center on Addiction, is transforming how the nation addresses addiction.

 

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Michael Goon: What Does It Mean for a Brand to Be Purpose Driven?


Michael Goon, Director of Communications of the Better World Team at Anheuser-Busch, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. As a part of the Social Good: How to Do it as a Brand panel, Goon talked about the CSR function of the Better World initiative at Anheuser-Busch and what it means for a brand to be purpose driven.

 

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