Dawn Ray, SVP, Corporate and Brand Communications, at Focus Brands stresses the importance of having both a mentor and a coach to help you advance in your career. She discusses some of the communications challenges faced by franchise businesses in the current environment. Dawn also shares insights on centralized leadership and its impact on the franchisees.
Shelley Spector, Founder of Spector Associates and The Museum of Public Relations, highlights extraordinary PR women who changed history. She discusses lessons learned and implications for women in PR spiring for leadership positions today. Shelley also addresses the issues of racial diversity in the industry and the importance of showcasing diverse role models. Learn more about the amazing history of women in PR by registering for The Museum’s free event here. The event will…
Barri Rafferty, Head of Communications and Brand Management, Wells Fargo, encourages aspiring women leaders to create an ecosystem of diverse mentors around them. She also discusses how can women navigate some of the challenges of the “she-cession,” as women are dropping out of the workforce at higher rates than men as a result of the pandemic. Barri also shares insights on how organizations can increase leadership opportunities for women and minority groups.
In the 50th episode of PR’s Top Pros Talk, Michelle Mekky, Founder & CEO, Mekky Media Relations, emphasizes the need for communicators to embrace the journalistic mindset to get the best earned media results. She shares insights on being creative and finding unique hooks to secure coverage for smaller businesses and non-profits. Michelle also discusses practices that larger agencies can learn from boutique agencies.
Michael Kempner, Founder & CEO, MWWPR, emphasizes the importance of agility in 2021 and staying true to entrepreneurial roots. He emphasizes that employees are an organization’s most important stakeholder, and recognizing that has a big impact on how the brand is viewed externally. Michael also discusses the role of the brands in building trust among the public and the importance of having a social CEO.