PR Industry Survey: Is the Satellite Media Tour Comeback Real?

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After finding out that there was a 21 percent increase in use of satellite media tours and a 38 percent increase in using in-house spokespeople by both brands and the agencies, we conducted a survey to find out if these trends were unique to D S Simon Media or industry wide.   Here is what 70 PR professionals (brand and agency communicators) had to say:   Nearly 1/3 are increasing or considering increasing their use of SMTs. Close to 90 percent are either…

PR Prepares to Tackle Coronavirus: Olympics Spotlight

video, video blog

This year’s Olympics have 13 worldwide partners and hundreds of other brands engaged in sponsorships at multiple levels. Brands who have invested time and money in these partnerships have to be thinking the same thing: What will be the effect of the coronavirus on the games and on their brand sponsorship? The number one thing they need to be communicating is their continued support of and commitment to the athletes. Whether the games move forward or…

Kate Huyett, CMO at Bombas on the Rapid Rise of the DTC Sock Brand

PR Insights, video, video blog

Kate Huyett tells D S Simon Media CEO, Doug Simon, the story of Bombas, the brand that boasts in making “the most comfortable socks in the history of feet.” She touches on the charity mission of the DTC brand, and its importance to the company’s appeal. Kate also discusses the rising importance of television in building your brand’s message authentically.   Follow Bombas:

Stephen Kuhl, Co-founder and CEO at Burrow on Launching a Successful DTC Brand

PR Insights, video, video blog

Stephen Kuhl tells D S Simon Media CEO, Doug Simon, what inspired him and his co-founder, Kabeer Chopra, to start Burrow, a DTC furniture company. He also expands on the marketing and communications techniques that are key to the brand’s success, including the importance of using storytelling to enhance the company’s message and make it more personal.   Follow Burrow:

Using AI To Predict & Deliver On Consumer Demand for the Big Game

Case Studies, SMT BTS, video, video blog

1.3 billion wings, 12 million slices of pizza, 14 billion hamburgers, and 51.7 million cases of beer— how do the right products get delivered to the right places, in the right amounts, in time for all the Big Game parties? AI-powered supply chain technology is playing a leading role says industry leader LLamasoft. LLamasoft works with many of the country’s largest food and beverage manufacturers to predict this year’s hottest snacks and tackle the logistical challenges of making sure…