Sara Lafkir, Author at Video for Broadcast

Media Guide for PR Pros – Episode 9: Who Are TV Producers Interested in Interviewing?

Media Guide for PR Pros, PR Insights, video, video blogBy Sara Lafkir February 11, 2021

Who are TV producers interested in interviewing? When they do interviews with people off site, how are they looking to acquire the footage? And, what are the implications of these findings for PR professionals?

62 TV producers participated in our latest survey, here is what we found:

92 % of producers are open to interviewing brand spokespeople for a segment on their television shows
By a nearly 2 to 1 margin, producers prefer to interview a brand spokesperson than a third party expert
82 % of producers said they’re conducting interviews via Zoom
56 % of producers said they’re conducting interviews via satellite
34 % of producers said they’re conducting interviews via Skype

As communication/PR professionals, you need to:

Get your spokespeople out there through tv and radio interviews
Schedule a tech test to make sure audio, picture and lighting look/sound good
Work with a production operation to capture the footage in the format that stations need
Establish a way for your PR team to provide feedback throughout the production process

Need some help getting ready for an interview? D S Simon Media is providing free tech checks to help make sure spokespeople deliver the best audio and video quality for their next TV interview. Contact Doug Simon, dougs@dssimonmedia.com to schedule.

PR’s Top Pros Talk…Ideation – Jason Mudd

Jason Mudd, Managing Partner and CEO at Axia Public Relations, encourages brands to set bigger goals. He shares best practices on improving the quality of ideas and adapting ideation sessions from an office environment to a remote one. Jason also offers tips for how to overcome hesitations to go big.

PR’s Top Pros Talk…Healthcare – Carrie Jones

Carrie Jones, Principal, JPA Health, shares insights on navigating vaccine rollout messaging. She discusses communications challenges surrounding the topic, and how organizations can tackle misinformation.
Carrie also outlines best practices for communicators to prepare the public for a post-vaccine rollout environment.

PR’s Top Pros Talk…Tips for 2021 – Marty McDonald

Marty McDonald, EVP, Fahlgren Mortine, encourages communicators to operate boldly in 2021 and hold on to their seat at the table. She discusses the increased demand from clients looking for help with internal communications.
Marty also shares insights on how organizations can increase trust among the key publics.

PR’s Top Pros Talk…Tips for 2021 – Glen Jackson

Glen Jackson, Co-Founder, Jackson Spalding, asserts that communicating with clarity and integrity is going to be extremely important in 2021. Organizations need to to display increased empathy and transparency when engaging with their audiences.
Glen also encourages communicators to continue to utilize technology in new ways.

PR’s Top Pros Talk…Tips for 2021 – Michelle Gross

Michelle Gross, President, Spectrum Science, advises communicators to lean into the topics that tie in with the news events to make their messages resonate more. She shares examples of new and creative ways that their clients, particularly the ones in the health space, have been engaging with their audiences.
Michelle also discusses how much more science savvy the general public has become, and organizations need to start acknowledging that in their communications.

PR’s Top Pros Talk…Tips for 2021 – Kathy Bloomgarden

Kathy Bloomgarden, CEO, Ruder Finn, emphasizes the importance of empathy from a leadership point of view, as well as continuous need for innovation. She discusses the challenges of maintaining work culture in the remote environment and new ways of staying connected and developing new ideas. Kathy also shares examples of how leaders that her team works with have been dealing with the massive amount of change.

PR’s Top Pros Talk…Tips for 2021 – Grace Leong

Grace Leong, CEO & Partner, Hunter, reminds us of the importance of living into your values and practicing based on your values. You need to find ways to manifest the core principles of communication in any environment you’re faced with.
Grace also emphasizes the need to communicate the feeling of safety and security of people above all else.

PR’s Top Pros Talk…Tips for 2021 – Luke Lambert

Luke Lambert, President and CEO, G&S Business Communications, urges communicators not to turn page on 2020 so quickly. It is essential to take time and note the lessons learned in the past year and turn them into best practices. Luke also shares actions that his agency implemented to tackle issues of diversity and inclusion internally as well as with their clients.

PR’s Top Pros Talk…Tips for 2021 – Heather Kernahan

Heather Kernahan, CEO, North America, Hotwire, and Board Chair, PR Council, encourages communications professionals to continually find ways to stay inspired in 2021. She shares insights on how more and more businesses are striving to position themselves as tech companies. Heather also anticipates that communicators will begin to own more of the data and analytics within their companies. She sees integrated communications and marketing as the way to think about your organization.

Author Archives: Sara Lafkir