Green Giant Sets a Guinness World Records™ Title for the Largest Serving of Green Bean Casserole

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  Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, broke the GUINNESS WORLD RECORDS title on November 20, 2019  for creating the largest serving of green bean casserole that weighed in at 1,009. The largest serving of green bean casserole fed 3,000 New Yorkers through Citymeals on Wheels. The story was picked up by nearly 800 TV stations across the country.   Follow Green Giant: 

Making of Nextdoor’s Halloween Media Campaign

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 Nextdoor, a free private social network for neighborhood community, partnered with D S Simon Media helped Nextdoor promote their annual Halloween Treat Map. Meaghan B. Murphy, Lifestyle Expert, talked about their Halloween Treat Map, introduced its new features, and shared some tips on how to use the Nextdoor app. She conducted 30 radio and television interviews during a Satellite Media Tour in the D S Simon Media studio. According to Nextdoor, right after the…

The Beyoncé of the Business World, Brandi Boatner, on How to become a Socially Thoughtful Brand and Face Tomorrow’s Challenges

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   Brandi Boatner, Social and Influencer Communications Lead for Global Markets at IBM corporate communications, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. In her keynote speech, The Bold Type: Bending the Brand Backbone is Risky Business, Boatner talked about how PR practioners can help a brand become socially thoughtful. She also stressed that ‘tomorrow’ is the biggest challenge facing PR professionals in this this day and age.…

Alessandra Simkin: What are the Similarities and Differences in PR Across Industries?

PR Insights, video, video blog

 Alessandra Simkin, Senior Manager of External Communications at Danone North America, spoke with Eric Wright, Executive Vice President at D S Simon Media, at the PRSA Tri-State Conference. During the PR Pals Talk Shop panel, Simkin talked about the Evian Drip Drop campaign. Evian partnered with visionary designer, Virgil Abloh, to create the new Evian collectable limited-edition glass bottle. She also shared insights on the similarities and differences between working in pharma and consumer.…

Epizyme’s Erin Graves Talks about PR Pals Talk Shop and Shares Networking Tips

PR Insights, video, video blog

 Erin Graves, Senior Director of Corporate Affairs at Epizyme, a company focused on creating epigenetic medicines that are targeted at specific causes of cancer and other serious diseases, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. During the PR Pals Talk Shop panel, Graves shared insights on how to be creative and think outside the box in a regulated framework. She also shared some networking tips for young…