Satellite Media Tours Are Making a Comeback

Satellite media tours are making a comeback with a 21% increase on SMT spending in 2019. The reasons? While it’s harder than ever to get your story on cable or network news, our brand visibility report showed that there’s a greater opportunity to get your experts and spokespeople on local news. The average local TV news station will spend less than 25% of its newscasts on politics in 2020. A second reason, a 38% increase in use of internal spokespeople in…

Learn How to Get Your Story on the News

 Communicators from leading brands, such as Macy’s and Danone North America, discussed how they earn more media coverage on broadcast outlets nationwide and shared tips on how to manage media coverage during the upcoming election year. Learn how to choose the right spokesperson for your brand here. Watch the full discussion here.   MODERATOR:  Doug Simon, CEO, D S Simon Media PANELISTS:  Orlando Veras, Director of National Media Relations, Macy’s, Inc. Michael Neuwirth, Senior Director, External…

Green Giant Sets a Guinness World Records™ Title for the Largest Serving of Green Bean Casserole

  Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, broke the GUINNESS WORLD RECORDS title on November 20, 2019  for creating the largest serving of green bean casserole that weighed in at 1,009. The largest serving of green bean casserole fed 3,000 New Yorkers through Citymeals on Wheels. The story was picked up by nearly 800 TV stations across the country.   Follow Green Giant: 

The Beyoncé of the Business World, Brandi Boatner, on How to become a Socially Thoughtful Brand and Face Tomorrow’s Challenges

   Brandi Boatner, Social and Influencer Communications Lead for Global Markets at IBM corporate communications, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. In her keynote speech, The Bold Type: Bending the Brand Backbone is Risky Business, Boatner talked about how PR practioners can help a brand become socially thoughtful. She also stressed that ‘tomorrow’ is the biggest challenge facing PR professionals in this this day and age.…

Brand Visibility 2020 Study

 366 journalists were surveyed. The findings could make your brand more influential, visible, and authentic. The results are featured in the Brand Visibility 2020 report. Doug Simon, CEO of D S Simon Media, shares highlights including opportunities during the 2020 election year to get your spokespeople on television. Download a free copy of the report here.   Follow Doug Simon: