PR’s Top Pros Talk: Sharon Robustelli



Sharon Robustelli, founder and CEO of TEN3 Public Relations, discusses why thought leadership and executive visibility should be a standalone service. Sharon explains why companies should utilize the service to effectively communicate change. Sharon also talks about why companies are shifting away from having one company spokesperson and highlighting multiple members of the C-suite instead.

 

PR’s Top Pros Talk: Tina McCorkindale



Tina McCorkindale, President and CEO of the Institute for Public Relations, explains the characteristics of disinformation that communicators should look out for. Tina shares what communicators should do to prepare ahead of disinformation including creating a crisis plan. Tina also shares valuable insights from the 2022 Disinformation in Canada report.

 

PR’s Top Pros Talk: Paula Davis



Paula Davis, Chief Communications Officer for the Colgate-Palmolive Company, shares how the Colgate-Palmolive Company is creating innovative ways to raise awareness about oral health and its link to mental and overall health through their Know Your OQ Campaign. Paula explains what communicators should keep in mind when they are building partnerships for a campaign. Paula also urges communicators to get involved in organizations that align with their passions.