PR’s Top Pros Talk: Marie de Foucaud



Marie de Foucaud, Founder and CEO of Elovation Consulting, describes how the Saudi Fashion Commission is making a huge impact on local communities. Marie highlights her experience connecting with upcoming talent and political leaders for the Saudi 100 Brands project. Marie also shares what communicators need to know before working with international brands.

PR’s Top Pros Talk: Krysten Copeland



Krysten Copeland, Founder of KC & Co Communications, discusses the importance of having open and inclusive conversations when planning the messaging for a campaign. She also discusses valuable tools such as polling through social media to ensure a client’s target audience is being reached. Krysten also shares her advice for getting stories on local and national TV news.

PR’s Top Pros Talk: Amina Colter Jones



Amina Colter Jones, Senior Vice President, on Edelman’s Health and Multicultural teams, explains how safe spaces can lessen the divide between executives and associates when it comes to racial justice progress. Amina shares the impact of affirmative action and explains why communicators should research the policies. Amina also shares her advice on how companies can be more inclusive in their hiring process.

PR’s Top Pros Talk: Natalie Boden



Natalie Boden, Founder and CEO of BODEN Agency, shares her insights on how brands can engage with the Hispanic cohort authentically during Hispanic Heritage Month (and beyond) and why understanding local and cultural nuances matter when reaching this fast growing community. She also discusses her new children’s book, “Sasha’s Big Question,” which she wrote in response to the question “Mom, why do you work?” which many moms (more than dads) are faced with during their motherhood and career journeys. To purchase the book visit: https://store.bookbaby.com/book/sashas-big-question

PR’s Top Pros Talk: Annie Pace Scranton



Doug Simon talks to Annie Pace Scranton, Founder and CEO of ⁠Pace Public Relations⁠ and Author of The Guide to Earned Media. Annie explains how communicators can build authentic relationships with journalists. She talks about what to include in an email pitch. Annie also shares her journey of becoming an entrepreneur. 
⁠Buy a copy of The Guide to Earned Media here⁠.

PR’s Top Pros Talk: Seth Linden



Seth Linden, President of Dukas Linden Public Relations, describes how to effectively work with clients when they want to secure earned media coverage. Seth explains key skills he’s learned including understanding the news cycle and building strong relationships with journalists. Seth also discusses the importance of local news in the public relations industry.