PR’s Top Pros Talk… Communicating Return to Workplace – Maura FitzGerald



As the Founder and Partner at V2 Communications, Maura FitzGerald values frequent communication and feedback from employees when it comes to return-to-workplace planning. She emphasizes the increased need for CEOs to be more active in internal and external communications. Maura also underscores the importance of being socially conscious in a fast-paced industry.

PR’s Top Pros Talk… 2021 Holiday Shopping Trends – Kathryn Hayman



How is holiday shopping going to be different in 2021? Kathryn Hayman, Vice President of Brand Integration, Bollare Communications, anticipates an early start as a result of supply chain issues and consumers craving an in-person shopping experience. Kathryn also discusses how influencers can bring engaging in-person shopping experiences through social media.

PR’s Top Pros Talk… Prioritizing Support for Creators – LeMia Jenkins Thompson



Fostering meaningful connections with creators is a priority at Pinterest, and what differentiates it from other social media platforms. LeMia Jenkins Thompson, Global Head of Communications at Pinterest, discusses the communications strategy behind the company’s big launch. She also shares how agencies can partner with Pinterest and effectively utilize the platform to engage with their audiences.

PR’s Top Pros Talk… Bringing Creativity into Real Estate – Sarah Berman



Sarah Berman, President, The Berman Group, discusses how real estate companies are trying to bring employees back into the office. She shares examples of creative communications approaches that owners and operators are implementing. Sarah also offers insights into how technology has become the driver for growth in both residential and commercial real estate.

PR’s Top Pros Talk… Transitioning from Agency to In-House Communications – Monique Kelley



Monique Kelley, Neuroscience & US Commercial Operations Communications Lead, Takeda Pharmaceuticals, shares insights into her transition from agency to in-house communications. She offers advice on how to avoid setting a glass ceiling for yourself reaching your full potential. Monique also discusses how being a former athlete has helped her succeed in the workplace.

PR’s Top Pros Talk… Getting Coverage for Local Organizations – Darlene Hollywood, Hollywood Agency



Darlene Hollywood, Principal, Hollywood Agency, shares tips on getting media coverage for local organizations and brands. She emphasizes the importance of focusing on the people when crafting the story. Darlene also discusses the need for building strong relationships when it comes local media.

PR’s Top Pros Talk… Communicating as a Health-Tech and Tech-Health Company – Stephanie Marchesi, WE Global Health



Stephanie Marchesi, President, WE Global Health, shares insights into the significant transformation of the health industry in the last five years. She breaks down the differences between positioning yourself as a health-tech or tech-health company and how to handle regulation challenges. Stephanie also discusses how to communicate the mix of function and purpose.