Rachel Henderson Eliff, EVP, Corporate Social Good at Fenton, discusses the shifting CSG landscape. She emphasizes the importance of organizations taking a stance on issues, focusing on the reasons behind their position and their audience. Rachel also provides practical guidance on how organizations can prepare to speak out authentically in alignment with their values.
Paul Cohen, Founder and CEO of Attention Comms, talks about the key values that purpose-driven organizations should stand by. He emphasizes the importance of capturing and sustaining meaningful attention across various channels. Paul also shares his experience connecting with his network during times of change.
Shannon Walsh, President of PR, Social & Influence and Chief Operating Officer for Ogilvy Health, explains what it means to lead with an earned-first mindset. She discusses what she looks for when building client-facing teams to ensure they are best equipped to service client needs. Shannon also offers practical advice on how to communicate with clients in a way that builds trust and drives meaningful results.
Tara Smith, Managing Partner at Voxus PR, joins Doug Simon, CEO of D S Simon Media, to share her expert insights on how PR professionals can earn a seat at the table. She shares how communicators can adopt a business mindset and elevate strategic communications. Tara also highlights the importance of mentorship, emphasizing its power as a tool for professional growth and development.
Scott Ward, Principal of Fifth Estate Communications, highlights how clear goals shape the way audiences engage with messaging. He shares valuable insights on how non-profits can uncover and communicate their core values. Additionally, he shares how embracing reinvention allows non-profits to stay relevant and maximize their impact.