PR’s Top Pros Talk…Career Growth – Gina Judge



Gina Judge, Senior Director of Communications, PepsiCo, discusses navigating communications for the company’s foodservice business, which encompasses “away from home” channels that were greatly impacted by the pandemic. She sheds light on how PepsiCo worked with employees, customers and consumers to make a positive impact in struggling communities and tackle social injustice. Gina also shares key principles she believes are important to advance your career as well as build strong communications programs.

 

PR’s Top Pros Talk…Leadership – Julissa Marenco



Julissa Marenco, CMO & Assistant Secretary for Communications and External Affairs, The Smithsonian, discusses the challenges of aligned messaging for different museums under the Institution’s umbrella brand. She emphasizes the importance of soft skills and soft influence in building effective relationships within the decentralized enviornment of the Institution. Julissa also dives into the organization’s creative initiatives to reach people across the nation through digital means.

 

PR’s Top Pros Talk…Satellite Media Tours – Doug Simon



Why are satellite media tours growing in importance as a must use public relations tool? What are best practices? Host Doug Simon interviewed Doug Simon, Founder & CEO, D S Simon Media. They discussed the significant rise in demand for satellite media tours and the increased importance for organizations to communicate with their stakeholders through the media. He offers insights from Nielsen and local TV producers on recent viewership trends. Doug and Doug also shared the benefits of conducting satellite media tours remotely, making them more efficient and authentic.

 

D S Simon Media Announces Promotions to Key Team Members

New York, NY, January 26, 2021 – D S Simon Media has announced promotions to key team members that have been integral to the company’s strong continued performance.

 

Mike Bako has been named SVP, Media and Broadcast Services.

“What D S Simon Media is about is evolving in real time to meet the needs of our clients and embrace that challenge, all while creating the highest caliber and most creative work,” said Bako. “I look forward to continuing to lead and grow our team of seasoned media and production veterans,” he added. Bako has been with the company for 9 years.

“Mike has been critical to our 30% growth over the last two years. He has a unique understanding of the broadcast news environment, storytelling and client messaging. He’s a fantastic leader,” said CEO, Doug Simon.

 

Additionally, Lauren Campbell has been named General Manager.

“I am very excited to be continuing my career at D S Simon Media in my new role as General Manager,” said Campbell. “I am thankful to be part of such a talented group and am very much looking forward to leading the team to growth and success in 2021,” she added. Campbell has been with the company for 15 years.

CEO, Doug Simon, said, “Lauren was vital in helping us successfully navigate the financial challenges posed by COVID while building, maintaining and leading our outstanding team.”