PR’s Top Pros Talk… Communicating with Women About Healthcare – Wendy Lund, Organon

 Wendy Lund, CCO, Organon, discusses the challenges of establishing a culture focused on women healthcare. She emphasizes the importance of having a vision to be successful in overcoming those challenges. Wendy also shares key insights from Organon’s research on how to communicate with women about healthcare. This interview has also been featured on WomensBiz.US

PR’s Top Pros Talk… Building Trust Among Employees – Jonathan Jordan

 Jonathan Jordan, General Manager, Edelman Southern California, shares key findings from the agency’s Trust Barometer special report, “The Belief-Driven Employee.” He discusses the rise of pandemic-induced burnout, and the ways leaders can effectively reduce it. Jonathan also shares how his background in management consulting has helped him succeed in the PR industry.

PR’s Top Pros Talk… Integrating Celebrities & Influencers into Brand Campaigns – Ali Taekman, BPCM

 Ali Taekman, Partner, BPCM, discusses how brands can effectively integrate celebrities and influencers into their media campaigns. She emphasizes the importance of using both celebrities and influencers to achieve different levels of impact. Ali also shares insights into the agency’s heavy focus on sustainability.

PR’s Top Pros Talk… Tips for Brand Growth in Changing Environments – Alex Slater

 Alex Slater, CEO and Founder of Clyde Group, shares findings on where company leaders stand when it comes to DE&I engagement. He offers guidelines for brands on how to get involved to aid healthy conversation and awareness. Alex also discusses the main principles that Clyde Group follows to be best agency to work with and work for.