Happy Holidays from D S Simon Media!

For 25 years, we’ve expressed our appreciation to clients, partners, and friends during the holidays by supporting the charities our team personally engages with. This year, in a time of continued need, we are excited to be making our largest contribution ever. Thanks to all of you for the support and trust that makes this possible.

 

We wish you a safe and healthy 2022.

 

The charities our team supports are listed below.

World Food Program

Stephen Siller Tunnel to Towers Foundation

The Malcom Jenkins Foundation

Planned Parenthood Action Fund

Leukemia & Lymphoma Society

City Growers

Be Like Brit Foundation

Armenia Fund

Crossroads Community Services

Leukemia & Lymphoma Society

Susan G. Komen

Danish Refugee Council

Hour Children

American Heart Association

The Library at the A.J. Williams-Myers African Roots Center

The Guide Dog Foundation

American Nurses Foundation

World Central Kitchen

Fair Vote

 

PR’s Top Pros Talk… PR Trends for 2022 – Gini Dietrich



How can communicators retain their seat at the decision-making table in 2022? Gini Dietrich, Founder and CEO of Spin Sucks and Arment Dietrich, stresses the importance of communicating company values and keeping employees engaged in the wake of the Great Resignation. Gini also shares her passion for PR measurement and using attribution models to quantify communication effectiveness.

PR’s Top Pros Talk… Generating Traffic Through Earned Media – Mark LoCastro



How can earned media be converted into measurable results? Mark LoCastro, Director of Public Relations, SmartAsset, offers insights into utilizing a backlink strategy to generate traffic. Mark also emphasizes the importance of leveraging an internal spokesperson and shares his experience of transitioning from being a PR Manager into a national company spokesperson.

PR’s Top Pros Talk… Leading with Empathy – Mike Doyle



How has the context of leadership changed? Mike Doyle, President and CEO at Ketchum, discusses the shift into more genuine and human communications. He offers advice on increasing and maintaining employee engagement. Mike also shares some ways of developing empathy in the workplace.

Learn about careers at Ketchum here.

Check out how this interview came to be here.

PR’s Top Pros Talk… The Future of Corporate Communications – Jim O’Leary



How has the role of communications become more important to the C-suite over the course of the pandemic? Jim O’Leary, Edelman’s U.S. Chief Operating Officer and Corporate Affairs Practice Chair, shares key data from the 2021 Future of Corporate Communications study. Jim also discusses insights on how senior communications leaders are helping CEOs navigate social issues, ESG, activism and employee engagement.

Download the 2021 Future of Corporate Communications study here.

PR’s Top Pros Talk… Evolution of HR – Tina Beaty



Workplaces have forever changed and the role of HR is now more important than ever as a result of the pandemic. Tina Beaty is the Vice President of Marketing, SHRM, an association that creates better workplaces where employers and employees thrive together. She shares her PR and marketing strategies to change the national dialogue on DEI and workplace culture.

Cause the effect you want to see at work. Download SHRM’s workplace conversation starter cards here.

PR’s Top Pros Talk… Integrating Communications with Marketing – Amy Bonitatibus



How is communications different from marketing? Amy Bonitatibus shares how she navigates a dual role as the CCO of Chase and CMO of Chase Home Lending. She discusses how creating synergies between both teams amplifies the impact of the message. Amy also emphasizes the increased importance of bringing the earned media voice into paid content.