PR’s Top Pros Talk…Leadership – Julissa Marenco



Julissa Marenco, CMO & Assistant Secretary for Communications and External Affairs, The Smithsonian, discusses the challenges of aligned messaging for different museums under the Institution’s umbrella brand. She emphasizes the importance of soft skills and soft influence in building effective relationships within the decentralized enviornment of the Institution. Julissa also dives into the organization’s creative initiatives to reach people across the nation through digital means.

 

PR’s Top Pros Talk…Satellite Media Tours – Doug Simon



Why are satellite media tours growing in importance as a must use public relations tool? What are best practices? Host Doug Simon interviewed Doug Simon, Founder & CEO, D S Simon Media. They discussed the significant rise in demand for satellite media tours and the increased importance for organizations to communicate with their stakeholders through the media. He offers insights from Nielsen and local TV producers on recent viewership trends. Doug and Doug also shared the benefits of conducting satellite media tours remotely, making them more efficient and authentic.

 

D S Simon Media Announces Promotions to Key Team Members

New York, NY, January 26, 2021 – D S Simon Media has announced promotions to key team members that have been integral to the company’s strong continued performance.

 

Mike Bako has been named SVP, Media and Broadcast Services.

“What D S Simon Media is about is evolving in real time to meet the needs of our clients and embrace that challenge, all while creating the highest caliber and most creative work,” said Bako. “I look forward to continuing to lead and grow our team of seasoned media and production veterans,” he added. Bako has been with the company for 9 years.

“Mike has been critical to our 30% growth over the last two years. He has a unique understanding of the broadcast news environment, storytelling and client messaging. He’s a fantastic leader,” said CEO, Doug Simon.

 

Additionally, Lauren Campbell has been named General Manager.

“I am very excited to be continuing my career at D S Simon Media in my new role as General Manager,” said Campbell. “I am thankful to be part of such a talented group and am very much looking forward to leading the team to growth and success in 2021,” she added. Campbell has been with the company for 15 years.

CEO, Doug Simon, said, “Lauren was vital in helping us successfully navigate the financial challenges posed by COVID while building, maintaining and leading our outstanding team.”

 

PR’s Top Pros Talk…Tips for 2021

Increasing diversity, equity and inclusion; accountability for PR people on the advice they give; understanding words and images matter, building trust and understanding the increased power of local TV news for both external and internal communications—those are some of the top tips shared by 21 agency and corporate leaders. The group includes 18 C-Suite or President level communicators representing a diverse perspectives on the steps that brands, agencies and individual practitioners need to take to meet the moment and find success in 2021.

PR’s Top Pros Talk…Tips for 2021

Increasing diversity, equity and inclusion; accountability for PR people on the advice they give; understanding words and images matter, building trust and understanding the increased power of local TV news for both external and internal communications—those are some of the top tips shared by 21 agency and corporate leaders. The group includes 18 C-Suite or President level communicators representing a diverse perspectives on the steps that brands, agencies and individual practitioners need to take to meet the moment and find success in 2021.

Happy Holidays from D S Simon Media 2020

For more than 20 years we’ve expressed our appreciation to our clients, partners and friends during the holidays by supporting the charities our team personally engages with. In a year like no other we’ve experienced, it seems more important than ever.

 

We wish you a safe and healthy 2021!

 

The charities our team supports are listed below.

World Central Kitchen

New York City Health and Hospitals COVID Relief Fund

Stephen Siller Tunnel to Towers Foundation

Romania Animal Rescue

Leukemia & Lymphoma Society

The NAACP Legal Defense and Educational Fund, Inc.

Armenia Fund

Crossroads

United Nations High Commissioner for Refugees

ROAR New York

American Heart Association

Leukemia & Lymphoma Society

CIty Growers

Hudson Valley LGBTQ

The Guide Dog Foundation

The Lustgarten Foundation