PR’s Top Pros Talk… The Evolution of Food and Beverage Brands – Rachel Kay



How can communications strategies evolve for food and beverage clients? Rachel Kay, CEO of Rachel Kay Public Relations, recommends focusing on the power of digital strategies, such as, using affiliate links to track interest. Rachel also explains how her agency measures the impact of the consumer journey for her clients during this ever-changing landscape.

PR’s Top Pros Talk… Understanding Your Customers – Heather Caouette



How can communicators understand their customers’ voices? Heather Caouette, Marketing and Communications Director at Xealth, explains the value of understanding how your products work directly from the customer experience to the sales perspective to get a fresh outlook – as well as how brand awareness can help employees and their customers with strategy and outreach. Heather also discusses how the future of healthcare technology will be more transparent and accessible to customers and healthcare professionals.

PR’s Top Pros Talk… Breaking Down Impactful PR Behaviors – Ethan Rasiel



How can you help clients break down muscle memory in conversation? Ethan Rasiel, CEO of Lightspeed PR & Marketing, recommends asking clients to participate in mock interviews that allow them to test language that any type of audience can understand, such as, journalists, partners, or potential customers. Ethan also explains the 5 behaviors that PR impacts and how communicators can effectively approach them.

PR’s Top Pros Talk… Opportunities within the Metaverse & NFTs – Marji Sherman



Why should marketers invest in the Metaverse? Marji Sherman, Vice President of Digital at Cognito Media, dives into the benefits, such as, building brand awareness with Metaverse conferences and innovative office environments that change the way employees and clients interact. Marji also highlights the power of NFTs when it comes to brands selling merchandise.

PR’s Top Pros Talk… Forming a Sustainable PR Strategy – David Barkoe



How can communicators form a sustainable PR strategy? David Barkoe, CEO and Founder of Carve Communications, emphasizes that agencies should focus on long-term campaigns and opportunities, rather than simply relying on the “big” tentpole press opportunities. David also explains his unique process of measuring the value of media placements.