Priscila Martinez

PR’s Top Pros Talk… A Behind-the-Scenes Look at Celebrity Placements

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 Priscila Martinez, Founder and CEO of The Brand Agency, shares her strategies for scoring celebrity placements for luxury fashion clients. These include networking with industry leaders and outreach tactics. Priscila explains what happens when a PR professional finds out a celebrity is wearing a client’s clothing or accessories. She also shares her effective approach to building relationships with journalists on the red carpet.

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Dara Busch

PR’s Top Pros Talk… The Strategic Role of a Holding Company

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 Dara Busch, CEO of North America for Havas PR, shares her excitement about her new role and the evolving public relations landscape. She highlights the growing demand for agencies to deliver a comprehensive multi-channel approach. Dara also emphasizes the importance of transparency and effective communication in building and sustaining long-term relationships.

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Charlie Tansill

PR’s Top Pros Talk… The Power of Integrating PR, Social, and Influence Through Earned-First, Immersive Communications

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 Charlie Tansill, President of PR, Social and Influence at Ogilvy North America, emphasizes the significance of engaging consumers in brand experiences. She discusses the immersive communications strategy behind the Grand Prix award-winning “Michael CeraVe” campaign. Charlie also talks about the CMO’s evolving role and the power of TikTok.

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John Seigenthaler Katie Seigenthaler

PR’s Top Pros Talk… Navigating the News Landscape

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 John Seigenthaler and Katie Seigenthaler, Managing Partners at FINN Partners, share insights on the current state of local and national news. Katie highlights how local news can spark and sustain growth. John discusses how PR professionals can support shrinking newsrooms. They stress the importance of sharing truthful and honest stories to combat disinformation.

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Leah Dergachev

PR’s Top Pros Talk… How to Build an Authentic Brand Identity

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Leah Dergachev, Founder and Chief Storyteller of Austley, shares how she applies her 3D framework to help clients stand out. She emphasizes the importance of creating strong emotional bonds between brands and their audiences. Leah also shares how case studies can be used to demonstrate the value of your offerings while providing data points that support PR opportunities.

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