Paddi Hurley, Managing Director of Health at Allison, describes when clients should move forward with a branded healthcare campaign versus an unbranded healthcare campaign. She emphasizes the importance of taking time to find an authentic spokesperson. Paddi also shares how technology can play a role in clinical trials.
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Carin Warner, Co-Founder of Notably, discussed the key factors to success in her life and business. She explains how she makes her AI clients stand out in the press. Carin also discusses how PR strategies can boost lead generation efforts.
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April White, CEO and Founder of Trust Relations, discusses her mission to reinvent the PR industry with strategies to help agency leaders overcome the common challenges that even the best PR agencies have faced for decades. April discusses the shift to remote work, advice to help PR practitioners successfully manage client expectations, tips for better account staffing, insights for junior publicists to advance in their careers, developing more compelling client narratives, and more. She…
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Matt Kovacs, President of Blaze PR, explains what organizations should focus on when developing their public relations budget. Matt discusses how to have productive check-ins with clients. Matt also describes how communicators can be a resource to clients even after a campaign ends.
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The first episode of our series “How PR is Promoting AI” features Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems. Chris describes how he tested the messaging for the launch of the first AI powered supercomputer for design. Chris also shares how communicators can effectively tell stories about AI being used in products and services.
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Laura Brusca, Chief Communications Officer at Forbes, discusses her team’s strategies for success when promoting and protecting the brand. Laura talks about her involvement with New York Women in Communications. Laura also explains the important role of relationship-building.
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