The Power of Authenticity in Women's

PR’s Top Pros Talk… The Power of Authenticity in Women’s Sports Media Coverage

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Women’s sports have become more popular recently, but it is not just the game that keeps fans engaged. Madelyn Flax, Sports Account Supervisor and Women’s Sports Practice Lead at FINN Partners, describes this growth as a “movement, not a moment.” She explains how brand partnerships with athletes can propel social change forward. Madelyn also highlights how stories can reach multiple sectors including entertainment and culture.

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The Value of Project Management

PR’s Top Pros Talk… The Value of Project Management

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Hanna Bautz, Account Lead at Next PR, shares how creating structure around quarterly plans can boost productivity and collaboration. She explains how she uses the project management triangle model to hone her creative problem-solving skills. Hanna also emphasizes the importance of understanding client’s preferred communication styles.

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Rob Bronfeld

PR’s Top Pros Talk… Working with Clients in a Modern Day Ecosystem

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Rob Bronfeld, Executive Vice President and Managing Director of MikeWorldWide, shares how he set himself up for success after joining the agency. He emphasizes the importance of an earned-first approach through multiple channels. Rob stresses the value of transparent communication with clients. Rob also highlights the significance of mentorship.

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