How to Become the CEO of Your Career

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Allyson Park, Senior Vice President and Chief Communications Officer at Walmart, joins Doug Simon, CEO of D S Simon Media, for a conversation on leadership, continuous learning, and building a career with purpose in today’s rapidly evolving environment. Drawing on her experience helping lead communications for one of the world’s largest companies, Allyson shares perspectives on the importance of creating a culture where people can learn in every direction. She also discusses what it…

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What You Need To Know About AI Visibility

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Megan Kessler, Chief of Integrated Marketing and Strategy for PAN Communications, talks to Doug Simon, CEO of D S Simon Media, about why some companies appear in less than 5% of AI-generated answers. Megan explains how earned and owned media work together to improve visibility. They also discuss how communications teams can take a more proactive role in shaping brand perception.

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Building Your Own AI Toolkit

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Shira Fine, Partner and Head of Strategic Communications at Bryson Gillette, joins Doug Simon, CEO of D S Simon Media, to discuss why it’s important to learn how to build tools with AI. She shares examples of tools her team has built and how they improve efficiency. The conversation also explores what seasoned communicators can learn from younger generations about adapting to new technology.

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How Leaders Can Drive Impact Right Now

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, talks to Doug Simon, CEO of D S Simon Media, about the commitments communicators should embrace to drive meaningful organizational impact. They discuss how PR professionals can bring the most value to clients. They also dive into the importance of earned media and its influence on GEO.

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Building a Niche That Grows With You

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Jennifer Tramontana, President and Founder of The Fletcher Group, joins Doug Simon, CEO of D S Simon Media, to discuss how agencies can find a niche and evolve alongside it. Jennifer shares how to build a company culture that authentically reflects and supports your team. Doug and Jennifer also explain why earned media is more important than ever in an AI-driven landscape.

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