Ivan Ruiz, Partner, Digital Health and Strategy at FINN Partners, explains how generative AI is reshaping the way healthcare clients approach content strategy. He highlights how organizations can combat misinformation and maintain visibility across AI-driven platforms.
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Moon Kim, Executive Vice President and Corporate Practice Lead at M Booth, encourages communicators to stay curious about the evolving role of AI. She discusses how to find the right balance between human creativity and AI-generated content. She also offers insights into how junior and senior staff are adopting the technology.
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Storytelling has become an essential marketing strategy that helps brands forge lasting connections with their audience. Nandini Sankara, VP, Marketing and Brand Strategy, and Spokesperson for Suburban Propane, highlights the pivotal role storytelling plays in shaping brand perception. She offers strategic insights for creating narratives that capture attention in a fun and engaging way.
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Lori Rosen, President of Rosen Group, joins Doug Simon, CEO of D S Simon Media, to discuss the evolving role of public relations in a fast-changing media landscape. Lori highlights the lasting value of earned media and offers insights on how to extend its impact. She also provides insightful and strategic advice on pitching.
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Greg Efthimiou, Vice President of Public Relations at GoDaddy, discusses the web services company’s brand transformation based on a reorientation toward serving small business entrepreneurs. He highlights GoDaddy’s ‘culture of experimentation’ to promote innovative ideas. Greg also reflects on the company’s 2025 Cannes Lions award-winning Super Bowl ad campaign.
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Jennifer Lowney, Global Head of Communications for Citi, emphasizes the importance of external audiences and how they influence messaging. Jennifer highlights the value of strong partnerships with agencies when executing projects. She also discusses the importance of understanding where consumers are sourcing their information.
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