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Key Findings from the Report Include:
57% of communicators are using live social video, and 81% plan to increase live streaming next year.
Additionally, it was revealed that Facebook is the most popular social site for streaming, being used by 63% of communicators. YouTube and Instagram followed up, with 46% and 45% usage, respectively.
The role of the CEO in live video is positioned to increase over the next year, as 57% of communicators plan to feature more of their CEO in 2019.
Finally, how video is valued by communicators was assessed, and 92% of communicators cite using it for creating awareness of campaigns.