Carrie Jones, Principal, JPA Health, shares insights on navigating vaccine rollout messaging. She discusses communications challenges surrounding the topic, and how organizations can tackle misinformation. Carrie also outlines best practices for communicators to prepare the public for a post-vaccine rollout environment.
Marty McDonald, EVP, Fahlgren Mortine, encourages communicators to operate boldly in 2021 and hold on to their seat at the table. She discusses the increased demand from clients looking for help with internal communications. Marty also shares insights on how organizations can increase trust among the key publics.
Glen Jackson, Co-Founder, Jackson Spalding, asserts that communicating with clarity and integrity is going to be extremely important in 2021. Organizations need to to display increased empathy and transparency when engaging with their audiences. Glen also encourages communicators to continue to utilize technology in new ways.
Michelle Gross, President, Spectrum Science, advises communicators to lean into the topics that tie in with the news events to make their messages resonate more. She shares examples of new and creative ways that their clients, particularly the ones in the health space, have been engaging with their audiences. Michelle also discusses how much more science savvy the general public has become, and organizations need to start acknowledging that in their communications.
Kathy Bloomgarden, CEO, Ruder Finn, emphasizes the importance of empathy from a leadership point of view, as well as continuous need for innovation. She discusses the challenges of maintaining work culture in the remote environment and new ways of staying connected and developing new ideas. Kathy also shares examples of how leaders that her team works with have been dealing with the massive amount of change.