366 journalists were surveyed. The findings could make your brand more influential, visible, and authentic. The results are featured in the Brand Visibility 2020 report. Doug Simon, CEO of D S Simon Media, shares highlights including opportunities during the 2020 election year to get your spokespeople on television. Download a free copy of the report here. Follow Doug Simon:
Shalon Roth, Founder of PR-it, a global collective of communications and digital experts, spoke with Raz Abrahamyan from D S Simon Media, at the PRSA Tri-State Conference. Roth was the moderator of the PR Pals Talk Shop: Spinning Shoestrings into PR Gold panel, where she talked about the notion of ‘doing more with less resources.’ She also shared insights on the benefits of having in-house teams and agencies work together. Follow Roth: Follow…
Andrea Roley, Interim Director of Marketing and Communications at Center on Addiction, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. As a part of the PR Pals Talk Shop panel, Roley spoke about measurement, navigating in-house challenges, and how the nonprofit organization, Center on Addiction, is transforming how the nation addresses addiction. Follow Roley: Follow Ambroseo:
Michael Goon, Director of Communications of the Better World Team at Anheuser-Busch, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. As a part of the Social Good: How to Do it as a Brand panel, Goon talked about the CSR function of the Better World initiative at Anheuser-Busch and what it means for a brand to be purpose driven. Follow Goon: Follow Ambroseo:
The dynamic between large agencies, brands and the service providers they work with might be shifting. Are large agencies stepping away from the “project manager” role and starting to favor the end client working directly with third-party organizations? Are brands preferring to manage the projects in-house? In this short video, D S Simon Media CEO Douglas Simon speculates on possible explanations. What’s your take?