PR’s Top Pros Talk…COVID – Alyssa Garnick
Alyssa Garnick, Founder of Agean Public Relations, discusses how consumer brands are increasingly propelling positivity and optimism, even during Coronavirus. She provides examples of passion brands and commodity brands who had gained permission to play in the current environment, sparking creativity, brand love and engagement and sales.
Alyssa also shares her thoughts on if there is any place for stunts from consumer brands right now. Lastly, Alyssa tells us what it’s been like to start an agency amid COVID and today’s churning business dynamics.