Karen Clyne, Head of Global Communications, BlackBerry, sheds light on BlackBerry’s journey from handhelds to cybersecurity software and rebirthing a post-peak brand. She shares insight on evolving brand perception among key stakeholder groups and audiences to build advocacy. Karen also highlights the company’s initiatives and opportunities for women, including advice for the next generation.
Alyson Roy, Co-Founder, AMP3 PR, discusses the challenges of balancing motherhood with work in the COVID environment. She highlights the organization’s CAMP3 initiative to create opportunities for students, and allow younger employees to take on leadership roles. Alyson also shares insights into the agency’s focus on sustainability.
Caitlin Hayden, Senior VP for Communications, BAE Systems, Inc., shares insights on advancing in your career as a woman in a previously male-dominated industry. She discusses the company’s initiatives to make the workplace more inclusive for women and people of color. Caitlin also dives into the organization’s efforts to foster engagement with employees outside of your own bubble.
Lindsey Carnett, CEO & President, Marketing Maven, goes into her team’s research on consumer sentiment across different stages of the pandemic’s progression. She also discusses lessons learned from the agency’s work with organizations involved in advancing women’s careers. Lindsey offers advice to women who own small businesses, as well as those who aspire to.
Lea-Ann Germinder is Founder & President, Germinder + Associates, and Editor & Publisher, Goodnewsforpets.com. She’s also a past-president of the PRSA-NY chapter, a Co-Founder of the Inez Y Kaiser GKC-PRSA Memorial Scholarship Fund, and a recipient of the Makovsky Excellence in Mentoring Award. She’s a strong believer in not only mentoring, but reverse mentoring especially with these challenging times. In this interview she shares tips on how to become a good mentor, offers advice…