Category Archives: video

PR’s Top Pros Talk…Leadership – Jonathan Adashek

Jonathan Adashek, CCO at IBM, shares his experience of taking on a leadership role at the company shortly before COVID hit. He discusses how the impact of the pandemic on communications affected his leadership style. Jonathan also provides insights on navigating communications on a global scale, staying consistent with core values of the business, but adapting to the specific markets at the same time. Lastly, Jonathan offers his outlook for 2021, and tips for communicators to prepare for the…

PR’s Top Pros Talk…Pitching – Michael Smart

 Michael Smart, CEO at MichaelSMARTPR, shares best practices for pitching to the media heading into 2021. Michael discusses the findings of a recent study his team conducted on journalists’ opinions about various pitches they’d received (grab the ebook here). He provides practical tips that communicators can immediately implement into their pitching strategy to see more effective results. Michael also breaks down some of the internal stresses when it comes to navigating what’s needed to pitch a story successfully.

PR’s Top Pros Talk…Travel – Cristyne Nicholas

 Cristyne Nicholas, CEO at Nicholas & Lence Communications, breaks down the critical role she played in rebuilding New York’s tourism following 9/11, drawing parallels and distinctions with COVID. Cristyne shares examples of creative ways NLC has been promoting travel in New York City in the current environment. She also provides practical tips on how smaller markets can effectively promote safe tourism.

PR’s Top Pros Talk…Travel – Lou Hammond

 Lou Hammond, Founder and Chairman, Lou Hammond Group, encourages the public to keep the travel dream alive. She discusses the effects of COVID-19 on the travel industry from a PR point of view and the rising shift to regional communications. Lou also shares new strategies in destination PR and mistakes to avoid going into 2021.

PR’s Top Pros Talk…Creativity – Charlie Dougiello

 Charlie Dougiello, CEO & Founding Partner, The Door | idea house, shares insights on undertaking a creative led approach to PR. He emphasizes the importance of having a diverse workforce to come up with the best ideas. Charlie also discusses how his agency has become a resource for clients beyond public relations.