PR’s Top Pros Talk… Women Leaders – Lisa Osborne Ross



Lisa Osborne Ross, COO (CEO as of April 2021), Edelman U.S., and PRWeek’s Agency Professional of the year, discusses the changes to expect in public affairs with the new administration. She offers insight into the agency’s research on the expectation of business as a result of the pandemic and shifting trends in the public’s trust. Lisa also shares advice for women and people of color aspiring for leadership positions.
 

PR’s Top Pros Talk… Women Leaders – Sukhi Sahni



Sukhi Sahni, Head of Corporate Communications for U.S Card and Retail Bank Divisions, Capital One, urges aspiring women leaders to be fearless and find inspiring mentors. She discusses the intentional nature of the organization to increase opportunities for women in leadership roles.
Sukhi also emphasizes the importance having a good understanding and assessment of not only communications practices that work, but also those that don’t, and how to be a resource for stakeholders in an empathetic way.

 

PR’s Top Pros Talk… Women Leaders – Shelley Spector



Shelley Spector, Founder of Spector Associates and The Museum of Public Relations, highlights extraordinary PR women who changed history. She discusses lessons learned and implications for women in PR spiring for leadership positions today. Shelley also addresses the issues of racial diversity in the industry and the importance of showcasing diverse role models.
Learn more about the amazing history of women in PR by registering for The Museum’s free event here. The event will take place on Thursday, March 11, 2021, at 6pm ET.

 

PR’s Top Pros Talk… Women Leaders – Barri Rafferty



Barri Rafferty, Head of Communications and Brand Management, Wells Fargo, encourages aspiring women leaders to create an ecosystem of diverse mentors around them. She also discusses how can women navigate some of the challenges of the “she-cession,” as women are dropping out of the workforce at higher rates than men as a result of the pandemic. Barri also shares insights on how organizations can increase leadership opportunities for women and minority groups.

 

PR’s Top Pros Talk… Media Relations – Michelle Mekky

In the 50th episode of PR’s Top Pros Talk, Michelle Mekky, Founder & CEO, Mekky Media Relations, emphasizes the need for communicators to embrace the journalistic mindset to get the best earned media results. She shares insights on being creative and finding unique hooks to secure coverage for smaller businesses and non-profits. Michelle also discusses practices that larger agencies can learn from boutique agencies.

 

PR’s Top Pros Talk…Tips for 2021 – Michael Kempner

Michael Kempner, Founder & CEO, MWWPR, emphasizes the importance of agility in 2021 and staying true to entrepreneurial roots. He emphasizes that employees are an organization’s most important stakeholder, and recognizing that has a big impact on how the brand is viewed externally. Michael also discusses the role of the brands in building trust among the public and the importance of having a social CEO.
 

Media Guide for PR Pros – Episode 9: Who Are TV Producers Interested in Interviewing?

Who are TV producers interested in interviewing? When they do interviews with people off site, how are they looking to acquire the footage? And, what are the implications of these findings for PR professionals?

62 TV producers participated in our latest survey, here is what we found:

92 % of producers are open to interviewing brand spokespeople for a segment on their television shows
By a nearly 2 to 1 margin, producers prefer to interview a brand spokesperson than a third party expert
82 % of producers said they’re conducting interviews via Zoom
56 % of producers said they’re conducting interviews via satellite
34 % of producers said they’re conducting interviews via Skype

 

As communication/PR professionals, you need to:

Get your spokespeople out there through tv and radio interviews
Schedule a tech test to make sure audio, picture and lighting look/sound good
Work with a production operation to capture the footage in the format that stations need
Establish a way for your PR team to provide feedback throughout the production process

 

Need some help getting ready for an interview? D S Simon Media is providing free tech checks to help make sure spokespeople deliver the best audio and video quality for their next TV interview. Contact Doug Simon, dougs@dssimonmedia.com to schedule.