Given the enormous economic uncertainty and the need for brands and non-profits to continue to communicate with the public, we’ve started this guide as a way for you to keep track of what the broadcast media is open to covering. There are two-parts to this equation. First, what are local news outlets open to covering. We’ll be surveying them on a weekly basis and reporting the results back to you. The second aspect needs…
After finding out that there was a 21 percent increase in use of satellite media tours and a 38 percent increase in using in-house spokespeople by both brands and the agencies, we conducted a survey to find out if these trends were unique to D S Simon Media or industry wide. Here is what 70 PR professionals (brand and agency communicators) had to say: Nearly 1/3 are increasing or considering increasing their use of SMTs. Close to 90 percent are either…
This year’s Olympics have 13 worldwide partners and hundreds of other brands engaged in sponsorships at multiple levels. Brands who have invested time and money in these partnerships have to be thinking the same thing: What will be the effect of the coronavirus on the games and on their brand sponsorship? The number one thing they need to be communicating is their continued support of and commitment to the athletes. Whether the games move forward or…
Kate Huyett tells D S Simon Media CEO, Doug Simon, the story of Bombas, the brand that boasts in making “the most comfortable socks in the history of feet.” She touches on the charity mission of the DTC brand, and its importance to the company’s appeal. Kate also discusses the rising importance of television in building your brand’s message authentically. Follow Bombas:
Stephen Kuhl tells D S Simon Media CEO, Doug Simon, what inspired him and his co-founder, Kabeer Chopra, to start Burrow, a DTC furniture company. He also expands on the marketing and communications techniques that are key to the brand’s success, including the importance of using storytelling to enhance the company’s message and make it more personal. Follow Burrow: