A nationwide survey by D S Simon Media found that social media and national news were far less trusted than local TV news. “Brands are spending hundreds of billions of dollars on advertising, marketing, and public relations each year. Given the high value placed on establishing trust, these findings are important to consider,” says Doug Simon, CEO at D S Simon Media.
How can communicators get the most value out of data analytics? Geoffrey Sidari, SVP of Analytics at WE Communications, offers best practices on developing a data strategy and necessary skillsets. Geoffrey also shares predictions on the future of data analytics in communications.
What does an inclusive workplace look like today? Andréa Richardson, Global Head of Diversity, Equity & Inclusion at Zeno Group, emphasizes understanding various generation’s preferred working styles and allowing employees to thrive in custom ways that fit their needs. Andréa also shares how reverse mentorship programs open minds and conversations between different levels of management.
Where can communicators maximize the value of earned media? Carolina Lopez Herz, Senior Vice President & General Manager of 5WPR Miami, highlights the importance of having a good sense of the media landscape beyond traditional channels. Carolina also shares examples from the world of crypto where active conversations are taking place on new and emerging platforms.
Is being a people person enough to qualify you as a PR professional? Sharon Reis, Principal of The Reis Group, highlights the importance of analytical skills and love for brands and news consumption as key assets in a communicators toolbox. Sharon also discusses the need for increased focus on team well-being.