Stephen Kuhl tells D S Simon Media CEO, Doug Simon, what inspired him and his co-founder, Kabeer Chopra, to start Burrow, a DTC furniture company. He also expands on the marketing and communications techniques that are key to the brand’s success, including the importance of using storytelling to enhance the company’s message and make it more personal. Follow Burrow:
Satellite media tours are making a comeback with a 21% increase on SMT spending in 2019. The reasons? While it’s harder than ever to get your story on cable or network news, our brand visibility report showed that there’s a greater opportunity to get your experts and spokespeople on local news. The average local TV news station will spend less than 25% of its newscasts on politics in 2020. A second reason, a 38% increase in use of internal spokespeople in…
Communication executives from leading brands, like Macy’s and Danone North America, discussed how to effectively use your brand spokespeople and shared tips on how to train internal experts and prepare for interviews. Learn how to get your story on the news here. Watch the full discussion here. MODERATOR: Doug Simon, CEO, D S Simon Media PANELISTS: Orlando Veras, Director of National Media Relations, Macy’s, Inc. Michael Neuwirth, Senior Director, External Communications, Danone North America Jeanne…
Communicators from leading brands, such as Macy’s and Danone North America, discussed how they earn more media coverage on broadcast outlets nationwide and shared tips on how to manage media coverage during the upcoming election year. Learn how to choose the right spokesperson for your brand here. Watch the full discussion here. MODERATOR: Doug Simon, CEO, D S Simon Media PANELISTS: Orlando Veras, Director of National Media Relations, Macy’s, Inc. Michael Neuwirth, Senior Director, External…
Brandi Boatner, Social and Influencer Communications Lead for Global Markets at IBM corporate communications, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. In her keynote speech, The Bold Type: Bending the Brand Backbone is Risky Business, Boatner talked about how PR practioners can help a brand become socially thoughtful. She also stressed that ‘tomorrow’ is the biggest challenge facing PR professionals in this this day and age.…
Alessandra Simkin, Senior Manager of External Communications at Danone North America, spoke with Eric Wright, Executive Vice President at D S Simon Media, at the PRSA Tri-State Conference. During the PR Pals Talk Shop panel, Simkin talked about the Evian Drip Drop campaign. Evian partnered with visionary designer, Virgil Abloh, to create the new Evian collectable limited-edition glass bottle. She also shared insights on the similarities and differences between working in pharma and consumer.…