Scott Ward, Principal of Fifth Estate Communications, highlights how clear goals shape the way audiences engage with messaging. He shares valuable insights on how non-profits can uncover and communicate their core values. Additionally, he shares how embracing reinvention allows non-profits to stay relevant and maximize their impact.
Doug Simon, CEO of D S Simon Media, sits down with Elizabeth Rosenberger, VP of Client Services, and Mike Bako, VP of Media and Content Strategy at D S Simon Media, to discuss holiday planning tips and emerging trends. Drawing from their extensive experience collaborating with clients and stations, they offer valuable insights to help navigate the upcoming season.
Ivan Ruiz, Partner, Digital Health and Strategy at FINN Partners, explains how generative AI is reshaping the way healthcare clients approach content strategy. He highlights how organizations can combat misinformation and maintain visibility across AI-driven platforms.
Moon Kim, Executive Vice President and Corporate Practice Lead at M Booth, encourages communicators to stay curious about the evolving role of AI. She discusses how to find the right balance between human creativity and AI-generated content. She also offers insights into how junior and senior staff are adopting the technology.
Storytelling has become an essential marketing strategy that helps brands forge lasting connections with their audience. Nandini Sankara, VP, Marketing and Brand Strategy, and Spokesperson for Suburban Propane, highlights the pivotal role storytelling plays in shaping brand perception. She offers strategic insights for creating narratives that capture attention in a fun and engaging way.