Mark SooHoo, Managing Director of Digital Health at Burson-Marsteller spoke with Doug Simon, CEO of D S Simon Media at the “How to Manage an Online Brand and Reputation” panel hosted by PRSA NY and gave his take on how to manage an online brand. Both Mark and Doug were panelists at the event. Mark touches on the need for analytics and tailoring your message for the appropriate audiences. Watch below.
If you want an authentic brand, make your CEO accessible to the media. That’s one key finding of the Brand Authenticity Survey 2017 from D S Simon Media. 74% of journalists surveyed said an accessible CEO makes a brand seem more authentic. It also pays to get your CEO out on social media. 82% of reporters, producers and bloggers get story ideas from social media the survey found. There is also a significant opportunity for message control with…
Green Giant broke a Guinness World Record by cooking the largest ever Green Bean Casserole. It weighed in at a whopping 637 pounds! The dish was comprised of 780 cans of Green Giant Cut Green Beans, 53 cans of cream of mushroom soup, 32 quarts of milk and 65 pounds of French fried onions.
David Weiss spoke with Heather Harder of Prosek Partners on how new professionals and their employers can work together to manage both up and down especially as it pertains to social issues. “For the employer side, young professionals aren’t taught how to manage up. So you need to foster an environment where they actually learn that skill set, and where you encourage them to be empowered to bring their ideas to you.”
Contact: Nicholas Kost Tel: 212.736.2727 needaquote@dssimonmedia.com DAVID WEISS AND HEATHER HARDER AT PRSA 2017 INTERNATIONAL Your subtitle goes here. Your subtitle goes here. Your subtitle goes here. Your subtitle goes here. Your subtitle goes here. I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
John Friedman, Sustainability Manager at WGL Holdings, spoke with D S Simon Media’s SVP of Client Services, Sarah Katz, about sustainability within the business world. “I think brands need to look at what it is their business does, not just what it makes. So what’s the impact that what your products or services have on the people who use those products and services? And that will help you find your purpose.”