Authenticity: The Opposite of Spin

 Many thanks to Spin Sucks for featuring our Brand Authenticity Survey findings! Erase spin from your brand’s reputation and become more authentic by… Making your leaders more accessible to the media. Focusing on increasing a CEO’s presence on local television. Earning media by utilizing social media video.

Chip Wade’s Innovation Show Home is a Hit with Broadcasters

 Interactive virtual video is changing how journalists are able to get video for brands. Doug Simon, CEO of D S Simon Media interviews Chip Wade, Emmy Award Winning Host and Designer from inside the virtual Innovation Show Home. They discussed how the Innovation Show Home is helping brands sell products and services while creating content for journalists and social media. Check out Innovation Show Home’s Website Follow Chip on Twitter. Follow Chip on Facebook.…

An Accessible CEO Makes Brands More Authentic

 Key findings from the Brand Authenticity Survey 2018 include: Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so, a 10% increase compared to last year. Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits. The survey also found you need to post video for journalists to your social channels. 81 percent of journalists are getting their story ideas…

How to Place an Op-Ed in USA Today

 Jill Lawrence Commentary Editor at USA Today, chats with Douglas Simon, CEO of D S Simon Media about common mistakes communicators make while pitching her for an Op-Ed piece. She reveals best practices and other useful tactics communicators need to keep in mind to get their opinion piece published in USA Today.