Category Archives: video blog

PR’s Top Pros Talk: Brendon Craigie

 What lessons can PR professionals learn from Unicorn CEOs about communications? Brendon Craigie, CEO, Tyto, discusses the importance of prioritizing authentic storytelling to have complex topics resonate with massive audiences. Brendon also outlines the unique challenges that Unicorn CEOs face such as mitigating workloads for a fast-growing staff and handling high-pressure situations from a young age. Interested in learning more about how Unicorn CEOs approach communications and culture? Download Tyto’s guide “Growing Without Borders:…

PR’s Top Pros Talk: Janine Savarese

 What do communicators need to keep in mind when building an executive visibility strategy? Janine Savarese, CEO of NextTech Communications, shares the importance of building initiatives around topics that leaders are passionate about to avoid purpose washing. Janine also breaks down how to navigate visibility strategies for a CEO of a household brand versus a start-up.

PR’s Top Pros Talk: Maria Rodriguez

 How can organizations increase awareness around DEI? Maria Rodriguez, President & CEO, Vanguard Communications, urges employers to abandon the assumption that employees only want to work on projects that align with their identities. She shares the value of having open conversations with staff members about what projects they are passionate about and comfortable working on. Maria also recommends that companies partner with organizations like ColorComm, the National Association of Hispanic Journalists, and the National…

PR’s Top Pros Talk: Tiasha Stevenson (Part 2)

 How can new hires set themselves up for success during onboarding? In the second part of the discussion, Tiasha Stevenson, Vice President, Director of Creative and Agency Resourcing, Golin, emphasizes the importance of listening and being intentional about getting to know your team members to develop strong relationships. Tiasha also highlights the need for employers to create business resource groups to help new hires connect with peers with similar experiences. Watch part 1 here.

PR’s Top Pros Talk: Tiasha Stevenson (Part 1)

 How can professionals be intentional about their skillset when searching for new career opportunities? Tiasha Stevenson, Vice President, Director of Creative and Agency Resourcing, Golin, shares insights on how to successfully land a new role within your own organization or with a new employer. Tiasha also offers advice for hiring managers to look for candidates who would be a “culture add” rather than a culture fit. Watch part 2 here.